Business Driven,

Digital Inspired

BossData is your digital business analyst & advertising expert. We strive to create and implement digital marketing strategies that foster your company’s growth.

We make digital marketing so important that even the CEO wants to get it.

Why would you optimize a Google Shopping campaign on revenue when stakeholders care about profit? And why would you optimize a Facebook campaign on leads when your business grows with new sales? Let us tell you why. Because through the years marketing efforts & your business reality have grown out of touch. It’s time to close that gap.

Digital Marketing

We nudge your customers throughout the buyer journey from start to finish. Whether your next campaigns are branding or performance-focused, we always deliver well-targeted, ROI driven & measurable campaigns.

Business Intelligence

Tired of making decisions based on a gut-feeling? It’s time to put data at the heart of your decision-making process. We help you gather, process, analyze, and visualize data to turn it into actionable insights.

Driven by economics

Connecting digital marketing efforts with your financial unit is crucial to achieving success in digital marketing. Our team consists of marketers with a strong economical background to tackle this challenge head-on.

We build Tailor-Made

Online Growth Plans for

eCommerce Businesses

Fierce competition, high volumes & a sharp focus on margins. The e-commerce landscape is a jungle out there. We’ll help you navigate it.

B2B Service Providers

Long sales cycles, large deal sizes & a big focus on customer success. We get it. Discover how our services can lift yours. 

Omnichannel Businesses

Selling on- and offline increases your likelihood of being exactly where your customer is. We leverage your unfair advantage.

B2C Service Providers

Digital B2C lead gen campaigns are recognized by a strong collab between marketing & sales. Let us help you tie it all together.

Up and Running in 4 to 6 Weeks

We grab the bull by the horns. In 4 to 6 weeks, we aim to set up a solid foundation for a long term agency-client partnership.

Phase

Challenge

Existing

New

Opportunity Report

Week 0 – 2

What are threats & opportunities of current marketing strategy & operations?

  • Paid Marketing channels Audit
  • Website performance Scan
  • Gap Analysis
  • Buyer Journey Review
  • Technical Audit
  • What future strategies could be beneficial for your company?
  • A tailor-made plan which consists of quick wins & long term strategies.

The Groundwork

Week 3 – 4

How do we determine marketing success/failure on a company-wide level?

  • Revision of the current measurement plan
  • Revision of the current ‘Goals & KPI’ framework
  • Adapt a new marketing mindset
  • Set up new reporting & dashboards (Google DataStudio / BigQuery)

Scale & Diversify

Week 5 – ongoing

How can we leverage opportunities that we identified in the opportunity scan?

  • Vertical: focus on existing channels that display a large growth margin
  • Downgrade efforts on underperforming, campaigns, channels, ..
  • Horizontal : diversify current marketing mix
  • Progressive marketing experiments
  • Pivot into new strategies if needed

Talent Development

Variable

How can we lower the dependency of external consultants?

  • Basic to advanced workshops for existing employees ( e.g. internal promotions )
  • New operational marketing hire? We’ll show him the ropes as quickly as possible!
  • Traineeships new hires.

Opportunity Report

Phase

Challenge

Existing

New

Week 0 – 2

What are threats & opportunities of current marketing strategy & operations?

  • Paid Marketing channels Audit
  • Website performance Scan
  • Gap Analysis
  • Buyer Journey Review
  • Technical Audit
  • What future strategies could be beneficial for your company?
  • A tailor-made plan which consists of quick wins & long term strategies.

The Groundwork

Phase

Challenge

Existing

New

Week 2 – 4

How do we determine marketing success/failure on a company-wide level?

  • Revise current measurement plan
  • Revise current ‘Goals & KPI’ framework
  • Adapt a new marketing mindset
  • Set up new reporting & dashboards (Google DataStudio / BigQuery)

Scale & Diversify

Phase

Challenge

Existing

New

Ongoing

How can we leverage opportunities that we identified in the opportunity scan?

  • Vertical: focus on existing channels that display a large growth margin
  • Downgrade efforts on underperforming, campaigns, channels, ..
  • Horizontal : diversify current marketing mix
  • Progressive marketing experiments
  • Pivot into new strategies if needed

Talent Development

Phase

Challenge

Existing

New

Variable

How can we lower the dependency of external consultants?

  • Basic to advanced workshops for existing employees ( e.g. internal promotions )
  • New operational marketing hire? We’ll show him the ropes as quickly as possible!
  • Traineeships new hires.

*No strings attached.

 

It is a way for us to highlight the added value we bring to the table. What are you waiting for..  You’ve got nothing to lose right?

You’re in good company

An overview of client cases.

Onboarding ERA meant onboarding 40+ brokers all at once. Every one of these brokers has a different inventory, geo, budget, etc. As expected, we automated the sh*t out of it.

How we helped one of Belgium’s biggest e-commerce companies achieve ambitious growth targets in an increasingly competitive & ‘automation dependant’ landscape.

Sleepworld is the largest sleep retailer in Belgium. Discover how we helped them maintain market leadership by adopting an omnichannel mindset & acting accordingly.

‘Christelijke Mutualiteit’ has over 4.5 million members and over 500 offices in Belgium. Find out how we helped them maintain market leadership & get more high-quality converting leads.

High Intensity Partnerships

Great client-agency partnerships are built on trust & transparency. At BossData we go the extra mile to earn this from you.

5 pillars of success

Communication

Responsibility

Transparency

Team

Flexibility

Regular Partnership
Low / Medium Intensity
  • Quarterly: Results meeting
  • Monthly PDF briefings
  • 1 Online channel
  • Campaign results
  • No clear KPI’s
  • ‘Ad hoc’ reporting
  • Channel data (Facebook, Google, LinkedIn)
  • Clients / Consultant: +10
  • Seniority: low (0 – 1 year)
  • Contact: indirect via account manager
  • Yearly contracts
  • Fixed scope: marketing only
Bossdata Partnership
High Intensity

Communication

  • Quarterly: Results meeting
  • Monthly: Strategy meeting
  • Weekly: Call
  • Daily: Slack / WhatsApp

Responsibility

  • All Online channels
  • Campaign + Business results
  • Bottomline KPI’s

Transparency

  • ‘Always On’ reporting
  • Channel data (Facebook, Google, LinkedIn)
  • Business Data (CRM, margins, …)

Team

  • Clients / Consultant: < 5
  • Seniority: high (+3 year)
  • Contact: directly with operational & strategical consultant.

Flexibility

  • No contracts
  • Variable scope: marketing & business

See why people love BossData

97% of our clients are happy with our services and gave us a 8+ score. Read why here.

“With BossData you know that results, transparency and communication will always prevail. Translating CM’s vision into an ongoing strategy and operation is not something they sell, it’s something they actually do.”

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Steven Hermans

Directeur Marketing & Communicatie at LCM (Christelijke Mutualiteit)

Why did we choose BossData?

  • Branding & performance marketing
  • Display advertising
  • Strategic reporting
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“The first meeting with Bossdata was enlightening. It was like a police-like interrogation : who are you, what do you want, how are you going to get it. Then it struck me: their goal is to grasp the bottomline of my business.”

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Louis Ballegeer

CEO & owner at EasyLife

Why did we choose BossData?

  • Business strategy
  • Salesforce & Google Analytics
  • Performance marketing
  • Training
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“I would definitely recommend BossData. They have more than enough knowledge of online, specifically in analyzing data. They also keep a close eye on new developments within our market. Passion, power, a deal is a deal, nice to work with.”

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Veronique Albers

Cross Channel Manager Kwantum

Why did we choose BossData?

  • Research Online & Purchase offline
  • Digital Strategy
  • Performance Marketing
  • Strategic Reporting
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“Simple. It immediately resulted in more sales! We now finally know what our online efforts actually deliver in our physical stores.”

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Dietrich Thieren

Marketing manager Sleepworld, Sleepy & Easysleep

Why did we choose BossData?

  • Research Online & Purchase offline
  • Digital Strategy
  • Performance Marketing
  • Strategic Reporting
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“BossData is a very nice company to work with. Very accessible, friendly and intelligent. And yet open to discussion. Warmly recommended for optimizing your digital presence on the web!”

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Layla Cuypers

Brand Manager Thomas More

Why did we choose BossData?

  • Digital Marketing
  • Advanced Remarketing
  • Strategic reporting
  • RoPo effect
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“Bossdata has thorough knowledge of strategy & technical aspects within digital marketing. Great team, highly committed. I would definitely recommend them to anyone that wants to take their business to the next level. “

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Martijn Bovée

Marketing Manager Autotrack - Member of De Persgroep

Why did we choose BossData?

  • Digital strategy
  • Performance marketing
  • Ad technology
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“Always there. Thinking along in terms of goals, logic, motivations, and budget. Nice team to work with, who keep the intended result in mind. There is always room for improvement, but we’ll get there together. “

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Jorn Vanysacker

CMO at INTUO

Why did we choose BossData?

  • Social advertising
  • Account based marketing
  • Digital strategy
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