BossData is your digital business analyst & advertising expert. We strive to create and implement digital marketing strategies that foster your company’s growth.
We make digital marketing so important that even the CEO wants to get it.
Why would you optimize a Google Shopping campaign on revenue when stakeholders care about profit? And why would you optimize a Facebook campaign on leads when your business grows with new sales? Let us tell you why. Because through the years marketing efforts & your business reality have grown out of touch. It’s time to close that gap.
Digital Marketing
We nudge your customers throughout the buyer journey from start to finish. Whether your next campaigns are branding or performance-focused, we always deliver well-targeted, ROI driven & measurable campaigns.
Business Intelligence
Tired of making decisions based on a gut-feeling? It’s time to put data at the heart of your decision-making process. We help you gather, process, analyze, and visualize data to turn it into actionable insights.
Driven by economics
Connecting digital marketing efforts with your financial unit is crucial to achieving success in digital marketing. Our team consists of marketers with a strong economical background to tackle this challenge head-on.
We build Tailor-Made
Online Growth Plans for
eCommerce Businesses
Fierce competition, high volumes & a sharp focus on margins. The e-commerce landscape is a jungle out there. We’ll help you navigate it.
B2B Service Providers
Long sales cycles, large deal sizes & a big focus on customer success. We get it. Discover how our services can lift yours.
Omnichannel Businesses
Selling on- and offline increases your likelihood of being exactly where your customer is. We leverage your unfair advantage.
B2C Service Providers
Digital B2C lead gen campaigns are recognized by a strong collab between marketing & sales. Let us help you tie it all together.
Up and Running in 4 to 6 Weeks
We grab the bull by the horns. In 4 to 6 weeks, we aim to set up a solid foundation for a long term agency-client partnership.
Opportunity Report
Phase
Challenge
Existing
New
Week 0 – 2
What are threats & opportunities of current marketing strategy & operations?
- Paid Marketing channels Audit
- Website performance Scan
- Gap Analysis
- Buyer Journey Review
- Technical Audit
- What future strategies could be beneficial for your company?
- A tailor-made plan which consists of quick wins & long term strategies.
The Groundwork
Phase
Challenge
Existing
New
Week 2 – 4
How do we determine marketing success/failure on a company-wide level?
- Revise current measurement plan
- Revise current ‘Goals & KPI’ framework
- Adapt a new marketing mindset
- Set up new reporting & dashboards (Google DataStudio / BigQuery)
Scale & Diversify
Phase
Challenge
Existing
New
Ongoing
How can we leverage opportunities that we identified in the opportunity scan?
- Vertical: focus on existing channels that display a large growth margin
- Downgrade efforts on underperforming, campaigns, channels, ..
- Horizontal : diversify current marketing mix
- Progressive marketing experiments
- Pivot into new strategies if needed
Talent Development
Phase
Challenge
Existing
New
Variable
How can we lower the dependency of external consultants?
- Basic to advanced workshops for existing employees ( e.g. internal promotions )
- New operational marketing hire? We’ll show him the ropes as quickly as possible!
- Traineeships new hires.
*No strings attached.
It is a way for us to highlight the added value we bring to the table. What are you waiting for.. You’ve got nothing to lose right?
You’re in good company
An overview of client cases.
Onboarding ERA meant onboarding 40+ brokers all at once. Every one of these brokers has a different inventory, geo, budget, etc. As expected, we automated the sh*t out of it.
How we helped one of Belgium’s biggest e-commerce companies achieve ambitious growth targets in an increasingly competitive & ‘automation dependant’ landscape.
Sleepworld is the largest sleep retailer in Belgium. Discover how we helped them maintain market leadership by adopting an omnichannel mindset & acting accordingly.
‘Christelijke Mutualiteit’ has over 4.5 million members and over 500 offices in Belgium. Find out how we helped them maintain market leadership & get more high-quality converting leads.
High Intensity Partnerships
Great client-agency partnerships are built on trust & transparency. At BossData we go the extra mile to earn this from you.
5 pillars of success
Communication
Responsibility
Transparency
Team
Flexibility
Regular Agency Partnership
Low / Medium Intensity
- Quarterly: Results meeting
- Monthly PDF briefings
- 1 Online channel
- Campaign results
- No clear KPI’s
- ‘Ad hoc’ reporting
- Channel data (Facebook, Google, LinkedIn)
- Clients / Consultant: +10
- Seniority: low (0 – 1 year)
- Contact: indirect via account manager
- Yearly contracts
- Fixed scope: marketing only
Bossdata Partnership
High Intensity
Communication
- Yearly: Evaluation meeting
- Monthly: Strategy meeting
- Biweekly: Call
- Daily: Slack / WhatsApp
Responsibility
- All Online channels
- Campaign + Business results
- Bottomline KPI’s
Transparency
- ‘Always On’ reporting
- Channel data (Facebook, Google, LinkedIn)
- Business Data (CRM, margins, …)
Team
- Clients / Consultant: < 5
- Seniority: high (+3 year)
- Contact: directly with operational & strategical consultant.
Flexibility
- No contracts
- Variable scope: marketing & business
See why people love BossData
97% of our clients are happy with our services and gave us a 8+ score. Read why here.