Tag: SEA

Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday. To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this…

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

Thomas More case: How to attract new students on a fixed budget

About Thomas More Thomas More is the largest university college in Flanders, offering a wide variety of Dutch-language bachelor degree programmes, with 13,300 students and 1,400 employees. The college follows the philosophy of the English humanist Thomas More. The word…

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…