Tag: Ropo

16 Ways Big Brands convert Online Traffic to Offline Traffic

We live in an omnichannel word. Innovative brands around the world are capitalizing on this phenomenon and are overtaking traditional retailers in terms of customer experience and profit figures as they go along. Gone are the days when people walk…

Implementing an omnichannel mindset in 7 steps

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

ROPO Strategy Webinar

  Research Online Purchase Offline (ROPO) is a process that describes consumers’ researching products online but ultimately purchasing the product offline in a physical store. In the past, campaigns were valued on the additional value they provide within their very…

What is an offline store visit worth in € ? – Calculator

We see a lot of retailers embracing an omnichannel mindset and measuring how many store visits are the direct result of online marketing campaigns. But sharing number of store visits is not a great indicator. It will only resonate with…

Aligning on- and offline marketing (ROPO) – Why should you give a damn?

Notice: This is a follow-up article on ‘Implementing an omnichannel mindset in 7 Steps’. We recommend reading this first. The article explains why it’s important to be truly omnichannel and how to implement it in your organization.  This article covers…

EasyLife case: How effective is direct mail

About EasyLife Serving 5000+ customers, this professional housekeeping company has 12 offices in Belgium and employs 700+ staff members. Besides offering domestic cleaning, they also provide services such as ironing and grocery shopping. Their system is efficient and user friendly…

EasyLife case: How To Generate Cheaper Online Leads

About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…