Tag: ROI

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

EasyLife case: How effective is direct mail

About EasyLife Serving 5000+ customers, this professional housekeeping company has 12 offices in Belgium and employs 700+ staff members. Besides offering domestic cleaning, they also provide services such as ironing and grocery shopping. Their system is efficient and user friendly…

EasyLife case: How To Generate Cheaper Online Leads

About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…

Kwantum case: RoPo Online & Offline Attribution

About Kwantum Kwantum is the largest homeware discount store in the Netherlands and Flanders, and the market leader in the product categories floor coverings, laminate, curtains, wallpaper and lighting. Apart from their extensive network of 100+ store locations, they are…