Tag: Online vs offline

Aligning on- and offline marketing (ROPO) – Why should you give a damn?

Notice: This is a follow-up article on ‘Implementing an omnichannel mindset in 7 Steps’. We recommend reading this first. The article explains why it’s important to be truly omnichannel and how to implement it in your organization.  This article covers…

Customer Centricity – Should all customers receive the same amount of love? Part II

Notice: This is a follow-up post on PART I in which we explain customer heterogeneity and its impact on customer centricity. Read by clicking this link.    What do you win with customer-centric online marketing?   If you know who…