Tag: omnichannel

16 Ways Big Brands convert Online Traffic to Offline Traffic

We live in an omnichannel word. Innovative brands around the world are capitalizing on this phenomenon and are overtaking traditional retailers in terms of customer experience and profit figures as they go along. Gone are the days when people walk…

Omnichannel Dashboard – DataStudio Template

At BossData, we take pride in being 100% transparent with our clients. That is why we create dashboards that are always up-to-date and always available to you and your entire organization. To help your organization master ROPO, we would like…

Channable Use Case of the Year 2019 WINNER

Channable Use case of the Year Award 2019   Hurray! 🥳 When Channable approached us with the request to enter, we had several unique cases in mind as we rely heavily on their platform in many collaborations. We ended up…

Implementing an omnichannel mindset in 7 steps

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

ROPO Strategy Webinar

  Research Online Purchase Offline (ROPO) is a process that describes consumers’ researching products online but ultimately purchasing the product offline in a physical store. In the past, campaigns were valued on the additional value they provide within their very…

What is an offline store visit worth in € ? – Calculator

We see a lot of retailers embracing an omnichannel mindset and measuring how many store visits are the direct result of online marketing campaigns. But sharing number of store visits is not a great indicator. It will only resonate with…