Tag: Google

UX playbook for retail by Google

Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of research and articles. The information in this free book is…

Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday. To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this…

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

ROI in Google Shopping

Product Listing Ads have been present for quite some time now. However, there is still plenty of room to optimize this form of advertising. Generating a higher ROI by setting Product Listing Ads up properly is crucial if you want…

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…

EasyLife case: How To Generate Cheaper Online Leads

About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…