Tag: Google ads

Channable Use Case of the Year 2019 WINNER

Channable Use case of the Year Award 2019   Hurray! 🥳 When Channable approached us with the request to enter, we had several unique cases in mind as we rely heavily on their platform in many collaborations. We ended up…

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…