Tag: Google ads

Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday. To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this…

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

CM.be case: Data Driven Online Branding

About CM With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. The Goal We were brought in to manage the…

ROI in Google Shopping

Product Listing Ads have been present for quite some time now. However, there is still plenty of room to optimize this form of advertising. Generating a higher ROI by setting Product Listing Ads up properly is crucial if you want…

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…