RoPo Modeling

The path to smarter marketing attribution

RoPo Modeling

Offline sales are happening. But it’s more important than ever to make sure you don’t underestimate the impact your online advertising has on offline sales. You need to take everything into account.

Online & offline attribution

What is your RoPo-effect? How does your online impact offline and vice versa? What channels and campaigns deliver the highest ROI while keeping RoPo in mind?

Research online, purchase offline (ROPO) is a modern trend in buying behaviour where your customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in your physical store. ROPO Modelling allows you to calculate your overall Return On Investment (ROI) more precisely across all channels and campaigns, both online and offline. This helps you evolve towards a situation of ROI-driven marketing spend, which gives you a major competitive advantage.

Through either technology, surveys and the connection between databases, we are able to find out what the impact of our digital efforts are on offline sales. This completes your insights on your ROI of our digital marketing activities.

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Why you need it

RoPo Modelling helps you evolve towards a situation of ROI-driven marketing spend, which gives you a major competitive advantage.

Who can benefit

If you have both multiple online and offline stores, it can be very hard to measure the impact of online efforts on offline sales. RoPo Modelling is your solution.

What do you get

A RoPo Model that allows you to calculate your overall Return On Investment (ROI) more precisely across all channels and campaigns, both online and offline.

Bulletproof Cases

The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.

Other services

Not really what you were looking for? We impact your business on other fronts as well.