Marketing automation is not our goal, it’s a tool needed to realize our goal. It can only be used to its full potential when you know “why” you use it and is only as powerful as the vision, strategy, and content creation power that fuels them.
A marketing automation project starts off with a clear identification of your company’s specific customer journey. In order to be where your customers are, you need to understand where they hang around.. Makes sense right?
Next up, we create content with a clear ‘quality over quantity’ mindset. Close collaboration with your in-house domain experts is needed to achieve this. Why? Because it would be idiotic to assume that we know your business better than you.
When we know who to target, on which channel, and with which content… It is time to set up marketing automation workflows (streams) where a multi-channel approach (e.g. email/Facebook Ads/Google Ads/..) is adopted to maximize the impact. Our emphasis lies in creating a marketing strategy in which potential customers can have different points of entry in the customer journey.
Purchases are no longer driven by catchy radio jingles and attention-grabbing TV ads. Customers have made a decision before entering your shop. You have to be there where they make their decision.
Anyone who wants to increase their chances by identifying leads earlier in their decision process. Why would you wait until they ‘need’ your product when you can nudge them towards a purchase?
A multi-channel strategy that owns the buyer journey from start to finish and nudges/guides prospects through the entire journey from start to purchase and eventually even brand ambassadorship.
The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.
Not really what you were looking for? We impact your business on other fronts as well.