Digital Trade Marketing

It’s an opportunity for brand and retailers to work together online, to boost sales and optimise the online consumer journey, specifically around getting to the point of conversion as seamlessly as possible

Digital co-operation

The majority of trade marketing budgets are still spent in traditional ways, through offline paid media. We help retailers & brands digitalize their trade marketing efforts. Win-win.

Connecting brands & retailers

BossData is able to help both parties involved in digital trade marketing.

First off, we help retailers create a media hub that gives brands access to their platform, channels, and first-party data in order to help them achieve their sales and marketing goals. Concretely, retailers provide brands with e.g. digital shelf life (homepage banner take-overs), branded newsletters, data analysis insights, etc. This way retailers can monetize their first-party assets.

Next to this, we also help brands reach out to appropriate retailers and we make sure that they negotiate fair deals with retailers in terms of price & compensation. Besides this, we help brands investigate the data & insights they receive from retailers that they have partnered up with.

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    Why you need it

    It’s easy. Retail faces a big margin pressure and digital trade marketing helps them find new income streams. Brands help customers experience a seamless buying experience, independent of the point of sale.

    Who can benefit

    Digital is disrupting traditional trade marketing for everyone. Therefore this service is available for any retailer or brand, regardless of your experience with trade marketing.

    What do you get

    Retailers receive a multi-tiered (bronze/silver/gold) trade marketing plan which they can present to eligible brands. We also help brands reach out to appropriate retailers, negotiate deals, and analyze all campaign results.

    Bulletproof Cases

    The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.

    Other services

    Not really what you were looking for? We impact your business on other fronts as well.