The definition is simple: Customer Lifetime Value represents a customer’s value to a company over a period of time. The calculations and implementation, however, are more complex.
CLV is a very powerful metric for a company to asses to profitability of marketing campaigns. If the calculations and implementation is done right, CLV is one of the biggest leverages for company growth.
This customer-centric metric is a powerful base to build upon to retain valuable customers and increase revenue from less valuable customers in the long term. On the other hand, we go the extra mile and provide you with an insight in the costs you make to acquire a customer.
Your customer acquisition costs may very well equal more than you make from a first purchase, but are you still making money from that customer in the long run? Within the current datasets, we analyse your spend to generate repurchases. This is a very important factor because we need to manage costs on every individual purchase.
CLV is a customer-centric metric, and a powerful base to build upon to retain valuable customers, increase revenue from less valuable customers in the long term.
Every organisation with a consistent dataset that is accurate and trustworthy enough to analyse customer behaviour. We look at historic data to calculate future CLV with proven models.
Actionable insights on one of the biggest leverages you as a company have: the lifetime value of a customer. Are your actions helping improve CLV and thus the profitability of a customer, or not?
The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.
Not really what you were looking for? We impact your business on other fronts as well.