Attribution modeling

The path to smarter marketing attribution

Attribution

What online channels contribute to a sale? How do we measure this correctly? What is the effect of mobile on desktop? What is the best attribution model for your business? Attribution Modelling is your answer.

Who impacts what?

The challenge we tackle is to measure & impact the success of your omni-channel strategy. Who is contributing to what and how can this maximise the impact on your bottomline?

Our holistic measurement protocol allows you to see how your marketing activities impact each other and the bottomline result of your company. We then define and implement your best fitting attribution model and adjust your campaigns accordingly, providing you with even more accurate results and numbers.

This omni-channel approach to sales that focuses on every customer interaction and seeks to serve customers with a seamless shopping experience, whether they’re shopping online from a desktop, mobile device, tablet, or in a brick-and-mortar store.

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Why you need it

Attribution will give you a better understanding of which channels contributed to a conversion, followed by insights on how much that contribution was actually worth.

Who can benefit

Everyone in your organisation that needs a clear view of the entire purchasing process in order to realise confident decision-making.

What do you get

Implementation of your most accurate attribution model and the adjustments of your campaigns accordingly, providing you with even more accurate results and numbers.

Bulletproof Cases

The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.

Other services

Not really what you were looking for? We impact your business on other fronts as well.