Customers are online before, during, and after they make a purchase with you. Omnichannel marketing is therefore no longer about online versus offline, but about how the customer can easily maneuver back and forth in order to make a purchase.
Retailers operate in an omnichannel world where products are sold on multiple platforms, marketing touchpoints are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. As a retailer with an on- and offline network, you have an unfair advantage that we help you leverage.
Online marketing is our toolbox. We won’t use a hammer if you want us to paint your walls. We search for the ultimate set of tools, and how we can use them to your benefit and impact your bottom line results.
Get in front of new customers when they’re searching for businesses like yours on search engines from Google & Bing. Only pay for results, like clicks to your website or calls to your business.
We set up measurement & reporting in Google Analytics and a custom report in Google Data Studio to make sure we are tracking the evolution of all KPIs correctly.
The strength of social media is in segmentation, scaling, diversification, and testing options that are huge. The larger the audience, the greater the ability to target at a micro-level.
The customer journey doesn’t always start and finish online. RoPo helps to close the gap by providing an answer to the following questions: ‘How many website visitors end up in your store? ‘.
We help you analyze your profitability across products, campaigns, brands, product groups, and digital channels in real-time. While managing campaigns on profit instead of revenue.
The majority of trade marketing budgets is still spent in traditional ways, through offline paid media. We help retailers like you help brands digitalize their trade marketing efforts. Win-win.
The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.
We start by assessing current efforts which we then try to scale & diversify. In the end, we want to make ourselves redundant as quickly as possible.
Week 0 – 2
What are threats & opportunities of current marketing strategy & operations?
Week 2 – 4
How do we determine marketing success/failure on a company-wide level?
How can we leverage opportunities that we identified in the opportunity scan?
How can we lower the dependency of external consultants?
Fierce competition, high volumes & a sharp focus on margins. The e-commerce landscape is a jungle out there. We’ll help you navigate it.