Omnichannel Marketing

Customers are online before, during, and after they make a purchase with you. Omnichannel marketing is therefore no longer about online versus offline, but about how the customer can easily maneuver back and forth in order to make a purchase. 

Retailers operate in an omnichannel world where products are sold on multiple platforms, marketing touchpoints are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. As a retailer with an on- and offline network, you have an unfair advantage that we help you leverage.

Our Omnichannel Toolset

Online marketing is our toolbox. We won’t use a hammer if you want us to paint your walls. We search for the ultimate set of tools, and how we can use them to your benefit and impact your bottom line results.

Search Advertising

Get in front of new customers when they’re searching for businesses like yours on search engines from Google & Bing. Only pay for results, like clicks to your website or calls to your business.

Advanced Reporting

We set up measurement & reporting in Google Analytics and a custom report in Google Data Studio to make sure we are tracking the evolution of all KPIs correctly.

Social Advertising

The strength of social media is in segmentation, scaling, diversification, and testing options that are huge. The larger the audience, the greater the ability to target at a micro-level.

ROPO Analysis

The customer journey doesn’t always start and finish online. RoPo helps to close the gap by providing an answer to the following questions: ‘How many website visitors end up in your store? ‘.

Gross Margin Analysis

We help you analyze your profitability across products, campaigns, brands, product groups, and digital channels in real-time. While managing campaigns on profit instead of revenue. 

Trade Marketing

The majority of trade marketing budgets is still spent in traditional ways, through offline paid media. We help retailers like you help brands digitalize their trade marketing efforts. Win-win.

Companies like Yours

we’ve Helped.

The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.

Up and Running in 4 to 6 Weeks

We start by assessing current efforts which we then try to scale & diversify. In the end, we want to make ourselves redundant as quickly as possible.

Phase

Challenge

Existing

New

Opportunity Report

Week 0 – 2

What are threats & opportunities of current marketing strategy & operations?

  • Paid Marketing channels Audit
  • Website performance Scan
  • Gap Analysis
  • Buyer Journey Review
  • Technical Audit
  • What future strategies could be beneficial for your company?
  • A tailor-made plan which consists of quick wins & long term strategies.

The Groundwork

Week 2 – 4

How do we determine marketing success/failure on a company-wide level?

  • Revise current measurement plan
  • Revise current ‘Goals & KPI’ framework
  • Adapt a new marketing mindset
  • Set up new reporting & dashboards (Google DataStudio / BigQuery)

Scale & Diversify

Ongoing

How can we leverage opportunities that we identified in the opportunity scan?

  • Vertical: focus on existing channels that display a large growth margin
  • Downgrade efforts on underperforming, campaigns, channels, ..
  • Horizontal : diversify current marketing mix
  • Progressive marketing experiments
  • Pivot into new strategies if needed

Talent Development

Variable

How can we lower the dependency of external consultants?

  • Basic to advanced workshops for existing employees ( e.g. internal promotions )
  • New operational marketing hire? We’ll show him the ropes as quickly as possible!
  • Traineeships new hires.

*No strings attached.

 

It is a way for us to highlight the added value we bring to the table. What are you waiting for..  You’ve got nothing to lose right?

Get in Touch 👋


Contact information

Address: Broederminstraat 9, B-2018 Antwerp
Email: hello@bossdata.be
Phone: +32 472 66 70 47

Other Tailor-Made

Growth Plans

E-Commerce Retailers

Fierce competition, high volumes & a sharp focus on margins. The e-commerce landscape is a jungle out there. We’ll help you navigate it.

B2B Service Providers

Long sales cycles, large deal sizes & a focus on customer success. We’ve been there. Discover how our services can lift yours.