Research Online Purchase Offline (ROPO) is a process that describes consumers’ researching products online but ultimately purchasing the product offline in a physical store.
In the past, campaigns were valued on the additional value they provide within their very own channel. Online marketing was responsible for online sales, and off-line marketing was responsible for offline sales.
Utilizing ROPO for your organization allows marketing departments to truly understand the ROI of online marketing by taking into account offline sales as well.
We’ll cover four main topics
👉 What is ROPO?
👉 Why is it important to master?
👉 Why does its importance grow?
👉 How do you implement it?
Below, we will add the full transcript of the webinar. Work in progress.