Managers & decision-makers understand that the health of a business essentially boils down to gross margin.
They also understand that certain product categories need more attention than others.
Selling white label products (low revenue / high margin) might be more interesting than selling popular electronics (high revenue / low profit) for example.
But whether or not margin is your holy grail, it’s crucial to monitor/analyze how marketing efforts contribute to your bottom line margin figures. And not just focus on revenue entirely.
So why do marketers still only use revenue as a metric to optimize their online channels (e.g. Google & Facebook Ads)?
BossData created a DIY solution that helps retailers to manage/monitor the impact of all campaigns/channels on gross margin. Sounds interesting right?
Watch our webinar and we’ll tell you all about it.
Download the slide deck of the webinar here.