Tag: strategy

The ideal situation for ideas to ship in your company

The blog starts under the video.   Let’s kick in an open door. Ideas run through different stages until you realise them. You’ll probably recognise it from your own professional experience… First, there’s the exploring stage. You or your colleagues…

The Marketing Mix Decision Tree – Where to invest your marketing budget?

Note: this is a follow-up article on ‘Is it time to unite branding and performance marketing?’. We recommend reading this one first. If you are a rough-and-tumble bad-ass dude/girl who boasts a complete disregard of all rules, go ahead &…

Is it time to unite branding and performance marketing?

The vast majority of marketing efforts are either branding- or performance-oriented. Let’s quickly provide a common description of both so we’re all on the same page: Branding Marketing: Marketing that influences the audience’s overall perception of your brand. Classic examples…

Agencies are dead. Long live agencies!

Digital marketing is exploding like a mint in a Coke bottle, and big corporations are jumping on the wagon. This goes hand-in-hand with the growing desire for an in-house marketing team. Why not? When digital marketing becomes an important aspect…

The BCG Matrix for Marketing Purposes

The BCG Matrix, also known as the Boston Matrix, is a popular model to outline a company’s investment portfolio. It’s a grid that features all products and services, positioned in a way that shows their current state in terms of…