The Marketing Mix Decision Tree – Where to invest your marketing budget?
Note: this is a follow-up article on ‘Is it time to unite branding and performance marketing?’. We recommend reading this one first. If you are a rough-and-tumble bad-ass dude/girl who boasts a complete disregard of all rules, go ahead &…
Is it time to unite branding and performance marketing?
The vast majority of marketing efforts are either branding- or performance-oriented. Let’s quickly provide a common description of both so we’re all on the same page: Branding Marketing: Marketing that influences the audience’s overall perception of your brand. Classic examples…
Agencies are dead. Long live agencies!
Digital marketing is exploding like a mint in a Coke bottle, and big corporations are jumping on the wagon. This goes hand-in-hand with the growing desire for an in-house marketing team. Why not? When digital marketing becomes an important aspect…