Tag: Online vs offline

De Omnichannel Gids voor CMO’s in 2020 : 8 Trends

(article in Dutch, translation coming soon) News flash! We leven in een omnichannel wereld. De term en betekenis mag je dan misschien nog niet 100% duidelijk zijn, de praktijk is sowieso je revue al gepasseerd. Meermaals zelfs. En de kans…

Omnichannel video Course

What is it?   BossData created a 3-week’ omnichannel marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with omnichannel marketing yet? Or would you like to refresh the basics?…

16 Ways Big Brands convert Online Traffic to Offline Traffic

We live in an omnichannel word. Innovative brands around the world are capitalizing on this phenomenon and are overtaking traditional retailers in terms of customer experience and profit figures as they go along. Gone are the days when people walk…

Aligning on- and offline marketing (ROPO) – Why should you give a damn?

Notice: This is a follow-up article on ‘Implementing an omnichannel mindset in 7 Steps’. We recommend reading this first. The article explains why it’s important to be truly omnichannel and how to implement it in your organization.  This article covers…

Kwantum case: RoPo Online & Offline Attribution

About Kwantum Kwantum is the largest homeware discount store in the Netherlands and Flanders, and the market leader in the product categories floor coverings, laminate, curtains, wallpaper and lighting. Apart from their extensive network of 100+ store locations, they are…