Tag: omnichannel

De Omnichannel Gids voor CMO’s in 2021 : 8 Trends

(article in Dutch, translation coming soon) News flash! We leven in een omnichannel wereld. De term en betekenis mag je dan misschien nog niet 100% duidelijk zijn, de praktijk is sowieso je revue al gepasseerd. Meermaals zelfs. En de kans…

Omnichannel video Course

What is it?   BossData created a 3-week’ omnichannel marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with omnichannel marketing yet? Or would you like to refresh the basics?…

Roundtable III Recap : Goals & Targets

Goals & Target Roundtable   (Article in Dutch) Hieronder vind je de mail terug die naar alle deelnemers van onze derde roundtable is verzonden. Het thema van deze roundtable was ‘goals & target setting in 2020’.   —   Zo..…

16 Ways Big Brands convert Online Traffic to Offline Traffic

We live in an omnichannel word. Innovative brands around the world are capitalizing on this phenomenon and are overtaking traditional retailers in terms of customer experience and profit figures as they go along. Gone are the days when people walk…

Channable Use Case of the Year WINNER

Channable Use case of the Year Award 2019   Hurray! 🥳 When Channable approached us with the request to enter, we had several unique cases in mind as we rely heavily on their platform in many collaborations. We ended up…

Implementing an omnichannel mindset in 7 steps

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

Webinar – Omnichannel Marketing

  Why should you watch this webinar? 👉 You are responsible for achieving growth in your company; 👉 You are looking for best practices in omnichannel marketing; 👉 You want to 10x your omnichannel strategy;   Why omnichannel marketing? 📊…

RFM Tool

What is this RFM tool for?   Use this tool to create brand new RFM segments (based on transactional data) you can target on ad platforms from Facebook, Google, LinkedIn, etc. Simply upload your database and we do the rest…

What is an offline store visit worth in € ? – Calculator

We see a lot of retailers embracing an omnichannel mindset and measuring how many store visits are the direct result of online marketing campaigns. But sharing number of store visits is not a great indicator. It will only resonate with…