Is it time to unite branding and performance marketing?
The vast majority of marketing efforts are either branding- or performance-oriented. Let’s quickly provide a common description of both so we’re all on the same page: Branding Marketing: Marketing that influences the audience’s overall perception of your brand. Classic examples…
Agencies are dead. Long live agencies!
Digital marketing is exploding like a mint in a Coke bottle, and big corporations are jumping on the wagon. This goes hand-in-hand with the growing desire for an in-house marketing team. Why not? When digital marketing becomes an important aspect…
Three types of agencies: Which one suits you most?
From the big five, to the marketing agency around the corner. There’s a shit-ton of agencies out there. How do they differentiate from each other? Is there even a difference between agencies? Because agencies, don’t they all do the same…
Are existing customers becoming more important than new ones?
Like most marketers, you may focus mostly on winning new customers and less on retaining existing ones. But is that right? Prevent getting tunnel vision for acquisition and discover why retention also deserves your attention in 2021. Should you…
Why many online marketing strategies fail – and what to do about it
It’s very healthy to be ambitious. But it often seems that the only way to get there is the fastest, with big steps in a small amount of time. However, practice often shows that great expectations lead to great disappointments.…
11 Questions to Ask Yourself Before Finishing Your Next Marketing Plan
When it’s time to look ahead and pave a marketing path for the future, you’ll try to be as thorough and ambitious as possible. Reevaluating existing campaigns, setting up new experiments to find some untapped potential, selecting must-attend events to…