Tag: loyalty

Re:Think Retention (2020) | Event in Antwerp

  This event welcomes all decision-makers (marketing & IT) who want to learn more about customer centricity & loyalty projects. From start to finish. A ‘customer-centricity’ / ‘loyalty’ project typically revolves around 3 pillars: 1) innovation, 2) data and 3)…

Loyalty Video Course

What is it?   BossData created a 3-week’ loyalty marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with loyalty marketing yet? Or would you like to refresh the basics?…

Loyalty IQ Quiz

What if I told you 13 questions separate you from finding out if your loyalty marketing skills are good or bad ⚡?   Example Question   We made an easy-to-use DIY test that allows you to assess your loyalty marketing…

10 Loyalty KPIs you Should be Tracking

We have said it before and we’ll say it again. New customers are NOT the only gateway to growth. Companies that want to be profitable in the long run, should prioritize investment in current customers by mastering the art of…

Why Winning Companies (Amazon, IKEA, ..) Focus on Retention

“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”, reads another.  Open another random business news website and there’s a big chance you’ll come across…

23 Ways Companies boost Retention / Loyalty Metrics

“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”,  reads another. Open a random business news website these days and there’s a big chance you’ll…

RFM Segmentation

In this previous article on customer centricity, we explained how important it is that you understand that your customer base is not ‘one monolithic entity’. That all customers are different and that they need to be grouped into different segments…

The Retention Playbook

In a previous article, we have already illustrated several companies that have come up with creative solutions to increase their revenue from their existing customer base (= loyalty/retention marketing).  Heck, we even created a whitepaper that shares 23 ways big…

Explained : Customer Centricity & Customer Heterogeneity

Let’s kick off the article with a closer look at Michael Phelps 🔎. The American freak of nature is the most successful Olympian ever. Thanks in large part to a mix of physical characteristics that make him unique and a…

Webinar – Loyalty & RFM Marketing

  A brand new webinar on loyalty & retention marketing. Why should you watch it? 👉 You want to expand your current loyalty marketing tactics; 👉 You want to increase sales from your existing customer base; 👉 You are looking for a balance…