10 Loyalty KPIs you Should be Tracking
We have said it before and we’ll say it again. New customers are NOT the only gateway to growth. Companies that want to be profitable in the long run, should prioritize investment in current customers by mastering the art of…
Why Winning Companies (Amazon, IKEA, ..) Focus on Retention
“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”, reads another. Open another random business news website and there’s a big chance you’ll come across…
23 Ways Companies boost Retention / Loyalty Metrics
“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”, reads another. Open a random business news website these days and there’s a big chance you’ll…
RFM Segmentation
In this previous article on customer centricity, we explained how important it is that you understand that your customer base is not ‘one monolithic entity’. That all customers are different and that they need to be grouped into different segments…
The Retention Playbook
In a previous article, we have already illustrated several companies that have come up with creative solutions to increase their revenue from their existing customer base (= loyalty/retention marketing). Heck, we even created a whitepaper that shares 23 ways big…
Explained : Customer Centricity & Customer Heterogeneity
Let’s kick off the article with a closer look at Michael Phelps 🔎. The American freak of nature is the most successful Olympian ever. Thanks in large part to a mix of physical characteristics that make him unique and a…
