Tag: Branding impact

Roundtable III Recap : Goals & Targets

Goals & Target Roundtable   (Article in Dutch) Hieronder vind je de mail terug die naar alle deelnemers van onze derde roundtable is verzonden. Het thema van deze roundtable was ‘goals & target setting in 2020’.   —   Zo..…

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

CM.be case: Data Driven Online Branding

About CM With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. The Goal We were brought in to manage the…