What is this RFM tool for?
Use this tool to create brand new RFM segments (based on transactional data) you can target on ad platforms from Facebook, Google, LinkedIn, etc.
Simply upload your database and we do the rest for you.
How will the RFM tool help your business?
You’ll receive a total of 10 audiences divided over low-, medium- & high-value segments. Each and every audience can be targeted within email & paid media campaigns (Facebook-, Google- & LinkedIn Ads, etc.).
Low-Value Customers : Low Recency / Low Frequency
Who? : Customers who have bought a relatively long time ago and not too often.
Tactic: How can you decrease spending on these low-value customers? Exclude them in specific paid acquisition campaigns and focus on “cheaper” acquisition by e-mail.
Medium Value Customers : Medium Recency / Medium Frequency
Who? : Customers who have bought not that long ago and moderately often.
Tactic: Promote your medium-value clients to high-value clients, for example, by convincing them to choose a more expensive package. An example of this is LinkedIn Premium.
High-Value Customers : Highest Recency / Highest Frequency
Who? : Customers who have bought recently and often.
Tactic: Recognize them and give them love. Keep a finger on the pulse and show them your appreciation, for example with privileges – from an invitation to HQ, to early access to new products or services.
How does the RFM tool work?
Don’t worry, we have made the process as easy as possible for you. You’ll find more information if you click the
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