It will only resonate with all stakeholders in an organization when you talk Dollars/ Euro/ Yen/ Pounds/ Renminbi. Our calculator will answer four crucial questions regarding the real monetary added value of online marketing to offline revenue:
Q1 : What is the value of a Google Store Visit in Google Ads?
Q2 : How much offline revenue does online marketing generate?
Q3 : What is the total value (on + offline) generated through online marketing?
Q4 : What is the ROI of the total value (on + offline) generated through online marketing?
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The introduction of the store visits metric by both Google and Facebook is a real blessing for omnichannel retailers. But Google can not guess what an offline store visit is worth.
A proper RoPo calculation is crucial to your company. It’s right up there with customer lifetime value, attribution, etc. This calculator allows you to take the first step in getting there.
If you want to set truly omnichannel targets, then we also need to understand how much in-store revenue originates from online marketing — time to get genuinely omnichannel.
We have successfully integrated an omnichannel mindset within some of the biggest omnichannel retailers in Belgium, the Netherlands, and beyond.
Find out more about our ROPO services.
“I would definitely recommend BossData. They have more than enough knowledge of online, specifically in analyzing data. They also keep a close eye on new developments within our market. Passion, power, a deal is a deal, nice to work with.”
“Simple. It immediately resulted in more sales! We now finally know what our online efforts actually deliver in our physical stores.”
“The first meeting with Bossdata was enlightening. It was like a police-like interrogation : who are you, what do you want, how are you going to get it. Then it struck me: their goal is to grasp the bottomline of my business.”
“BossData is a very nice company to work with. Very accessible, friendly and intelligent. And yet open to discussion. Warmly recommended for optimizing your digital presence on the web!”
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