It will only resonate with all stakeholders in an organization when you talk Dollars/ Euro/ Yen/ Pounds/ Renminbi. Our calculator will answer four crucial questions regarding the real monetary added value of online marketing to offline revenue:
Q1 : What is the value of a Google Store Visit in Google Ads?
Q2 : How much offline revenue does online marketing generate?
Q3 : What is the total value (on + offline) generated through online marketing?
Q4 : What is the ROI of the total value (on + offline) generated through online marketing?
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Store Visit Worth
The introduction of the store visits metric by both Google and Facebook is a real blessing for omnichannel retailers. But Google can not guess what an offline store visit is worth.
Big Challenge Ahead
A proper RoPo calculation is crucial to your company. It’s right up there with customer lifetime value, attribution, etc. This calculator allows you to take the first step in getting there.
Target Setting
If you want to set truly omnichannel targets, then we also need to understand how much in-store revenue originates from online marketing — time to get genuinely omnichannel.
We ❤️ Omnichannel
We have successfully integrated an omnichannel mindset within some of the biggest omnichannel retailers in Belgium, the Netherlands, and beyond.
Find out more about our ROPO services.