Like all retailers, Bel&Bo operates in an, as it’s dubbed, omnichannel world.
A world where products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world.
For years now, Bel&Bo has been a firm believer of omnichannel marketing and its positive impact on bottomline business results.
BossData guided them along the way. We put a lot of work into documenting our journey in this brand new use case. We discuss the effects on the marketing mix, campaign management, campaign reporting, financial results, etc.
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3 Main Challenges
Understanding omnichannel and its challenges resulted in 3 important questions that needed an answer. Download the case to find out which.
Our Methodology
To answer these 3 questions we applied our methodology which has proven itself successful many times over. It consists of 4 steps, usually * completed in roughly 4 months.
Results
We zoom in on several results. Ranging from, but not limited to, the impact on the marketing mix, impact on management & reporting and financial results.
We ❤️ Omnichannel
We have successfully integrated an omnichannel mindset within some of the biggest omnichannel retailers in Belgium, the Netherlands, and beyond
Find out more about our ROPO services.