Like all retailers, Bel&Bo operates in an, as it’s dubbed, omnichannel world.
A world where products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world.
For years now, Bel&Bo has been a firm believer of omnichannel marketing and its positive impact on bottomline business results.
BossData guided them along the way. We put a lot of work into documenting our journey in this brand new use case. We discuss the effects on the marketing mix, campaign management, campaign reporting, financial results, etc.
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Understanding omnichannel and its challenges resulted in 3 important questions that needed an answer. Download the case to find out which.
To answer these 3 questions we applied our methodology which has proven itself successful many times over. It consists of 4 steps, usually * completed in roughly 4 months.
We zoom in on several results. Ranging from, but not limited to, the impact on the marketing mix, impact on management & reporting and financial results.
We have successfully integrated an omnichannel mindset within some of the biggest omnichannel retailers in Belgium, the Netherlands, and beyond
Find out more about our ROPO services.
“I would definitely recommend BossData. They have more than enough knowledge of online, specifically in analyzing data. They also keep a close eye on new developments within our market. Passion, power, a deal is a deal, nice to work with.”
“Simple. It immediately resulted in more sales! We now finally know what our online efforts actually deliver in our physical stores.”
“The first meeting with Bossdata was enlightening. It was like a police-like interrogation : who are you, what do you want, how are you going to get it. Then it struck me: their goal is to grasp the bottomline of my business.”
“Bossdata has thorough knowledge of strategy & technical aspects within digital marketing. Great team, highly committed. I would definitely recommend them to anyone that wants to take their business to the next level. “