ERA International is a real-estate market organization with a network of 100+ offices that are independently owned by 40+ franchise takers.
Many franchise organizations like ERA struggle to find the right balance between local entrepreneurship and running a consistent ‘global’ brand. Within ERA specifically, each and every franchisee has a different housing portfolio and sells houses in different regions. You can imagine this isn’t easy to manage centrally.
ERA national challenged us to automatically create individual campaigns for each and every one of these brokers. We ended up creating a system in which every independent broker:
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This tool is made specifically for franchisees that struggle to centralize their marketing approach. In this case study, we take a closer look ‘under the hood’.
Automation is all fun and games, but we also drastically increased the number of house visitations for ERA. Download the case and discover how.
97% of our clients are happy with our services and gave us a 8+ score. Read why here.
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