ERA International is a real-estate market organization with a network of 100+ offices that are independently owned by 40+ franchise takers.
Many franchise organizations like ERA struggle to find the right balance between local entrepreneurship and running a consistent ‘global’ brand. Within ERA specifically, each and every franchisee has a different housing portfolio and sells houses in different regions. You can imagine this isn’t easy to manage centrally.
ERA national challenged us to automatically create individual campaigns for each and every one of these brokers. We ended up creating a system in which every independent broker:
- Only advertises in areas they have house listings in;
- Only advertises on keywords for areas that have active listings in;
- Spends only as much as he is willing to spend on ads;
- Re-engages visitors with dynamic ads that actively up- and cross-sell.
Interested and want to know more? Download the use case.
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What can you expect?
If you leave your email address, you instantly receive a 30-page slide deck and a 12-minute video which explains the case study from start to finish.
Franchisee Specific
This tool is made specifically for franchisees that struggle to centralize their marketing approach. In this case study, we take a closer look ‘under the hood’.
Results blew us away
Automation is all fun and games, but we also drastically increased the number of house visitations for ERA. Download the case and discover how.
Some of our overjoyed clients
97% of our clients are happy with our services and gave us a 8+ score. Read why here.
