USE CASE: Lead Generation

with CM

There is no right way to set up lead generation campaigns. A strategy that works for one company does not necessarily work for another. Unfortunately, there are no shortcuts. That is why, before setting up campaigns, we went back to the roots and answered the following questions together with the CM.


  • How to define your campaign & management KPI?
  • Quick maths: How many leads do I need to grow my business?
  • What is the max cost per lead?
  • What does an ideal lead generation dashboard look like?
  • Why it is so important to connect your CRM system with Google Analytics & marketing platforms from Google, Facebook, etc. ?


Long story short. We go back to the basics as we notice that there are still a lot of misconceptions surrounding the concept.

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    5 Main Questions

    Understanding CM and its challenges related to lead generation resulted in 5 important questions that needed an answer.

    Our Methodology

    To answer these 5 questions we applied our methodology which has proven itself successful many times over.

    Extracurricular content

    Download the whitepaper & receive access to a lead generation Google DataStudio dashboard & a free 4-week video course.

    We ❤️ Lead Generation

    We have successfully implemented lead generation strategies for some of the biggest services providers in Belgium, the Netherlands, and beyond


    Find out more about our lead generation services.

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    Directeur Marketing & Communicatie at LCM (Christelijke Mutualiteit)

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    CMO at INTUO

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    Marketing Manager Autotrack - Member of De Persgroep

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