Genuine belief in marketing is that growth equals new customers. But new customers are NOT the only gateway to growth.
Companies that want to be profitable in the long run, should prioritize investment in current customers and learn to master the art of retention.
To help your organization master loyalty, we would like to share 23 ways big brands around the globe adopt retention / loyalty tactics & strategies. At the end we have also attached a handy checklist for your company.
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Companies that increase their customer retention by just 5% experience a profit increase of 95%.
(Bain & Company)
Attracting new customers costs on average 5 x more than keeping an existing customer.
(Bain & Company)
In general, 40% of an e-commerce website’s revenue is generated by only 8% (repeat buyers) of its customer base
We have successfully set up retention / loyalty tactics & strategies at large companies in Belgium, the Netherlands, and beyond.
Find out more about our customer lifetime value services.
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