We have said it before and we’ll say it again. New customers are NOT the only gateway to growth.
Companies that want to be profitable in the long run, should prioritize investment in current customers by mastering the art of retention. Logically, mastering retention implies mastering ‘retention goals & KPIs’.
Retention KPIs however, are often lesser known to the average marketer because companies had an ‘acquisition first’ mindset in the past.
Nowadays – as we see a rush towards loyalty marketing – most marketers are not yet up to speed with the ‘Goals & KPI framework’ that it accompanies.
So this whitepaper is for all marketers that want to learn which metrics they need to track in order to quantify the success / failure of your retention & loyalty tactics.
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Leverage to Success
Companies that increase their customer retention by just 5% experience a profit increase of 95%.
(Bain & Company)
5x More Expensive
Attracting new customers costs on average 5 x more than keeping an existing customer.
(Bain & Company)
It’s the little things
In general, 40% of an e-commerce website’s revenue is generated by only 8% (repeat buyers) of its customer base
(Adobe)
We ❤️ Loyalty
We have successfully set up retention / loyalty tactics & strategies at large companies in Belgium, the Netherlands, and beyond.
Find out more about our customer lifetime value services.