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Attributie Case betFIRST

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5 min read

  • communication
  • Culture
  • four day workweek
  • people

Wij probeerden een vierdaagse werkweek uit, en dit zijn onze takeaways

De vierdaagse werkweek tegen een voltijdse vergoeding. Er is al heel wat inkt gevloeid over het concept. Sommigen zijn resoluut voor, anderen fronsen de wenkbrauwen wanneer ze erover horen.  Voorstanders van het vierdaagse werksysteem onderbouwen hun standpunt vanuit enkele studies…

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5 min read

  • communication
  • Culture
  • four day workweek
  • people

We love it when people don’t answer our emails (immediately)

Back in the day, we only talked face-to-face. So by default, we stuffed our days with meetings, meetings, and -you guessed it- more meetings to get things done.  Today on the other hand, employees check Slack for missed messages while…

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4 min read

  • communication
  • Culture
  • people

Why we ditched our flat company structure after seven years

I still remember it as if it was yesterday. BossData was but a mere little speck in the vast world of digital marketing agencies. Our office hosted 6 ambitious marketers and was .. charming. In its own ways..  Working above…

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  • Culture
  • future of agencies
  • people

Unlimited paid holidays, one year later. The Good, the Bad, and the Ugly

When you Google ‘unlimited holiday policy’, you’ll lose all your courage to ever install a similar holiday policy. The number of negative reviews are… staggering, to say the least.  As a result, when we first voted to adopt an unlimited…

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8 min read

  • Culture
  • people

The ideal situation for ideas to ship in your company

The blog starts under the video.   Let’s kick in an open door. Ideas run through different stages until you realise them. You’ll probably recognise it from your own professional experience… First, there’s the exploring stage. You or your colleagues…

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8 min read

  • Culture
  • explore-exploit
  • hiring
  • people
  • strategy

The Marketing Mix Decision Tree – Where to invest your marketing budget?

Note: this is a follow-up article on ‘Is it time to unite branding and performance marketing?’. We recommend reading this one first. If you are a rough-and-tumble bad-ass dude/girl who boasts a complete disregard of all rules, go ahead &…

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8 min read

  • marketing mix
  • strategy

Is it time to unite branding and performance marketing?

The vast majority of marketing efforts are either branding- or performance-oriented. Let’s quickly provide a common description of both so we’re all on the same page: Branding Marketing: Marketing that influences the audience’s overall perception of your brand. Classic examples…

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5 min read

  • marketing mix
  • strategy

Agencies are dead. Long live agencies!

Digital marketing is exploding like a mint in a Coke bottle, and big corporations are jumping on the wagon. This goes hand-in-hand with the growing desire for an in-house marketing team. Why not? When digital marketing becomes an important aspect…

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8 min read

  • Agencies
  • future of agencies
  • marketing mix
  • strategy

Three types of agencies: Which one suits you most?

From the big five, to the marketing agency around the corner. There’s a shit-ton of agencies out there. How do they differentiate from each other? Is there even a difference between agencies? Because agencies, don’t they all do the same…

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8 min read

  • Agencies
  • marketing mix
  • Types of agencies

Are existing customers becoming more important than new ones?

Like most marketers, you may focus mostly on winning new customers and less on retaining existing ones. But is that right? Prevent getting tunnel vision for acquisition and discover why retention also deserves your attention in 2021.    Should you…

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8 min read

  • loyalty
  • marketing mix

Why many online marketing strategies fail – and what to do about it

It’s very healthy to be ambitious. But it often seems that the only way to get there is the fastest, with big steps in a small amount of time. However, practice often shows that great expectations lead to great disappointments.…

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8 min read

  • marketing mix

11 Questions to Ask Yourself Before Finishing Your Next Marketing Plan

When it’s time to look ahead and pave a marketing path for the future, you’ll try to be as thorough and ambitious as possible. Reevaluating existing campaigns, setting up new experiments to find some untapped potential, selecting must-attend events to…

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8 min read

  • marketing mix

4 Traits of An Excellent Digital Marketing Hire (And how to test them!)

What do we personally look for when we’re hiring a new working buddy? And how do we try to verify those traits?     When compiling our “wishlist” below, we tried to pinpoint the traits that are often overlooked or…

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8 min read

  • hiring

The BCG Matrix for Marketing Purposes

The BCG Matrix, also known as the Boston Matrix, is a popular model to outline a company’s investment portfolio. It’s a grid that features all products and services, positioned in a way that shows their current state in terms of…

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10 min read

  • marketing mix
  • strategy

How to Report to your Boss, Like a Boss.

“There, it’s finished. … But is it, though?” These are the words you’re muttering to yourself as you’re about to click “Send”. You had zero sleep, worked your ass off. You created a magnificent data-driven Q4 report which might change…

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10 min read

  • dashboarding
  • reporting

ERA Use Case Franchise – SLIDEDECK / VIDEO

Thank you for clicking on my email footer.   You can watch Matthias explain the case in 14 minutes below. Or download the slide deck of the webinar here. Thanks!     Hope you find it interesting! ✌️   Want…

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15 min view

  • automation
  • Cases
  • feed management

Whitepaper | How to bridge the COVID-19 Period

When life gives you lemons… Make lemonade, right?   But when everyone has been ordered to stay at home, who will go out to buy your lemonade? Maybe you’re not even allowed to open your lemonade store anymore by the…

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3 min view

  • covid-19

Re:Think Retention (2020) | Event in Antwerp

  This event welcomes all decision-makers (marketing & IT) who want to learn more about customer centricity & loyalty projects. From start to finish. A ‘customer-centricity’ / ‘loyalty’ project typically revolves around 3 pillars: 1) innovation, 2) data and 3)…

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5 min read

  • loyalty

Loyalty Video Course

What is it?   BossData created a 3-week’ loyalty marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with loyalty marketing yet? Or would you like to refresh the basics?…

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5 min read

  • CLV
  • loyalty

Conversion Rate Calculator: What if your conversion rate grew by 1%?

How is revenue impacted by a changing website-to-lead conversion rate? Play around with our free tool (no email address required) to find out. To use this tool, you will need to dive into your web analytics (Google / Adobe Analytics)…

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2 min read

  • lead generation

Loyalty IQ Quiz

What if I told you 13 questions separate you from finding out if your loyalty marketing skills are good or bad ⚡?   Example Question   We made an easy-to-use DIY test that allows you to assess your loyalty marketing…

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2 min read

  • loyalty

Lead Generation Dashboard – DataStudio Template

At BossData, we take pride in being 100% transparent with our clients. That is why we create dashboards that are always up-to-date and always available to you and your entire organization. To help your organization master lead generation, we would…

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5 min read

  • dashboard
  • lead
  • lead generation

10 Loyalty KPIs you Should be Tracking

We have said it before and we’ll say it again. New customers are NOT the only gateway to growth. Companies that want to be profitable in the long run, should prioritize investment in current customers by mastering the art of…

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15 min read

  • CLV
  • loyalty

Why Winning Companies (Amazon, IKEA, ..) Focus on Retention

“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”, reads another.  Open another random business news website and there’s a big chance you’ll come across…

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10 min read

  • CLV
  • loyalty

De Omnichannel Gids voor CMO’s in 2021 : 8 Trends

(article in Dutch, translation coming soon) News flash! We leven in een omnichannel wereld. De term en betekenis mag je dan misschien nog niet 100% duidelijk zijn, de praktijk is sowieso je revue al gepasseerd. Meermaals zelfs. En de kans…

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15 min read

  • omnichannel
  • Online vs offline
  • Ropo

Omnichannel video Course

What is it?   BossData created a 3-week’ omnichannel marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with omnichannel marketing yet? Or would you like to refresh the basics?…

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5 min watch

  • omnichannel
  • Online vs offline

Roundtable III Recap : Goals & Targets

Goals & Target Roundtable   (Article in Dutch) Hieronder vind je de mail terug die naar alle deelnemers van onze derde roundtable is verzonden. Het thema van deze roundtable was ‘goals & target setting in 2020’.   —   Zo..…

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10 min read

  • Branding impact
  • omnichannel
  • roundtable

23 Ways Companies boost Retention / Loyalty Metrics

“If customers feel seen and understood, they’re likely to be loyal”, a recent article from Entrepreneur states. “Data powers the future of customer engagement”,  reads another. Open a random business news website these days and there’s a big chance you’ll…

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15 min read

  • CLV
  • loyalty

Cost per Lead (CPL) Wizard: What is your max. cost to to acquire 1 new lead?

Wondering what the maximum cost per lead is for your company? Play around with our free tool (no email address required) to find out.   ⬇️ Open the wizard by clicking this link.  (VIDEO: preview tool) https://bossdata.be/wp-content/uploads/2020/02/2020-02-27_13-44-28.mp4   This tool…

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2 min read

  • lead generation

RFM Segmentation

In this previous article on customer centricity, we explained how important it is that you understand that your customer base is not ‘one monolithic entity’. That all customers are different and that they need to be grouped into different segments…

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15 min read

  • automation
  • CLV
  • loyalty

Sleepworld Case: Omnichannel Strategy (on vs. offline)

What is it about? Like all retailers, Sleepworld operates in an, as it’s dubbed, omnichannel world. A world where products are sold on multiple platforms, marketing touchpoints are planted on every (street)corner and consumers’ attention is being caught whenever they’re…

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15 min read

  • Cases
  • omnichannel

16 Ways Big Brands convert Online Traffic to Offline Traffic

We live in an omnichannel word. Innovative brands around the world are capitalizing on this phenomenon and are overtaking traditional retailers in terms of customer experience and profit figures as they go along. Gone are the days when people walk…

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15 min read

  • omnichannel
  • Online vs offline
  • Ropo

The Retention Playbook

In a previous article, we have already illustrated several companies that have come up with creative solutions to increase their revenue from their existing customer base (= loyalty/retention marketing).  Heck, we even created a whitepaper that shares 23 ways big…

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10 min read

  • CLV
  • loyalty

Lead Generation video Course

What is it?   BossData created a 3-week’ lead generation marketing’ video course. Receive interesting videos directly in your mailbox on a weekly basis. Not a lot of experience with lead gen marketing yet? Or would you like to refresh…

Read more

5 min read

  • lead generation

Omnichannel Dashboard – DataStudio Template

At BossData, we take pride in being 100% transparent with our clients. That is why we create dashboards that are always up-to-date and always available to you and your entire organization. To help your organization master ROPO, we would like…

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5 min read

  • dashboard
  • omnichannel

Explained : Customer Centricity & Customer Heterogeneity

Let’s kick off the article with a closer look at Michael Phelps 🔎. The American freak of nature is the most successful Olympian ever. Thanks in large part to a mix of physical characteristics that make him unique and a…

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10 min read

  • CLV
  • loyalty

Channable Use Case of the Year WINNER

Channable Use case of the Year Award 2019   Hurray! 🥳 When Channable approached us with the request to enter, we had several unique cases in mind as we rely heavily on their platform in many collaborations. We ended up…

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8 min read

  • automation
  • Case
  • channable
  • feed management
  • Google ads
  • omnichannel

Implementing an omnichannel mindset in 7 steps

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

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12 min read

  • omnichannel
  • Ropo

Webinar – Optimizing on Gross Margin

  Managers & decision-makers understand that the health of a business essentially boils down to gross margin. They also understand that certain product categories need more attention than others. Selling white label products (low revenue / high margin) might be…

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55 min watch

  • gross margin

Webinar – Lead Generation : Beyond quick fixes

  Why should you watch this webinar? 👉 You are responsible for achieving growth in your company; 👉 You are looking for best practices in lead generation; 👉 You want to 10x your lead generation strategy; 👉 You want to…

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55 min watch

  • lead generation

Webinar – Omnichannel Marketing

  Why should you watch this webinar? 👉 You are responsible for achieving growth in your company; 👉 You are looking for best practices in omnichannel marketing; 👉 You want to 10x your omnichannel strategy;   Why omnichannel marketing? 📊…

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55 min watch

  • omnichannel
  • Ropo

Webinar – A 2020 approach to the 4Ps in Marketing

  Price, place, promotion & product. The 4P framework of Jerome McCarthy was invented in 1960 and is therefore deemed ancient in terms of digital. And yet we see that the model still holds up in 2020! It is so…

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55 min watch

  • 4P's

Webinar – Loyalty & RFM Marketing

  A brand new webinar on loyalty & retention marketing. Why should you watch it? 👉 You want to expand your current loyalty marketing tactics; 👉 You want to increase sales from your existing customer base; 👉 You are looking for a balance…

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55 min watch

  • automation
  • CLV
  • loyalty

Webinar – How to bridge the COVID-19 period?

It occupies everyone’s mind: the COVID-19 virus. The consequences are unpredictable at the moment, as changes take place on a daily basis. In the field of (digital) marketing a lot is changing as well, but what exactly? We talked to…

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55 min watch

  • covid-19

RFM Tool

What is this RFM tool for?   Use this tool to create brand new RFM segments (based on transactional data) you can target on ad platforms from Facebook, Google, LinkedIn, etc. Simply upload your database and we do the rest…

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5 min read

  • omnichannel
  • Ropo

What is an offline store visit worth in € ? – Calculator

We see a lot of retailers embracing an omnichannel mindset and measuring how many store visits are the direct result of online marketing campaigns. But sharing number of store visits is not a great indicator. It will only resonate with…

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5 min read

  • omnichannel
  • Ropo

Aligning on- and offline marketing (ROPO) – Why should you give a damn?

Notice: This is a follow-up article on ‘Implementing an omnichannel mindset in 7 Steps’. We recommend reading this first. The article explains why it’s important to be truly omnichannel and how to implement it in your organization.  This article covers…

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10 min read

  • Online vs offline
  • Ropo

This Is the Number 1 Sign of High Intelligence, According to Jeff Bezos

This is what the Amazon founder looks for when he wants to know if someone is really smart. Amazon founder Jeff Bezos sits atop one of the most successful companies of our time, not to mention a personal fortune of…

Bossdata reader digest of INC.com

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15 min read

  • Culture
  • people

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

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20 min read

  • Branding impact
  • Google ads

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

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20 min read

  • Branding impact
  • Google ads
  • ROI

CM.be case: Data Driven Online Branding

About CM With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. The Goal We were brought in to manage the…

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11 min read

  • Branding impact
  • Case

EasyLife case: How effective is direct mail

About EasyLife Serving 5000+ customers, this professional housekeeping company has 12 offices in Belgium and employs 700+ staff members. Besides offering domestic cleaning, they also provide services such as ironing and grocery shopping. Their system is efficient and user friendly…

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16 min read

  • Case
  • Flyer
  • Ropo

Thomas More case: How to attract new students on a fixed budget

About Thomas More Thomas More is the largest university college in Flanders, offering a wide variety of Dutch-language bachelor degree programs, with 13,300 students and 1,400 employees. The college follows the philosophy of the English humanist Thomas More. The word…

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16 min read

  • Case
  • SEA

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…

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18 min read

  • Google
  • Google ads
  • Google shopping
  • SEA

Why a data culture matters

Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Here are seven principles that underpin a healthy data culture. Revolutions, it’s been remarked, never go backward. Nor do they advance at…

Bossdata reader digest of McKinsey

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25 min read

  • Culture
  • Data

Kwantum case: RoPo Online & Offline Attribution

About Kwantum Kwantum is the largest homeware discount store in the Netherlands and Flanders, and the market leader in the product categories floor coverings, laminate, curtains, wallpaper and lighting. Apart from their extensive network of 100+ store locations, they are…

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15,5 min read

  • Case
  • Online vs offline
  • ROI
  • Ropo
  • testing

EasyLife case: How To Generate Cheaper Online Leads

About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…

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9 min read

  • Case
  • CRO
  • Google
  • ROI
  • Ropo
  • testing

Bol Services Partnership

Below you will find an update on three new companies we have partnered up with. BOL Yes, we partnered up with the leading web shop in the Netherlands and Belgium! We are extremely proud as we are one of 2…

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5 min

  • bol
  • dynamic pricing
  • marketplace

BLOG: Why Omnichannel starts with the right mindset

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

Read more

10 min read

  • Online vs offline
  • Ropo