The Marketing Mix Decision Tree – Where to invest your marketing budget?
Note: this is a follow-up article on ‘Is it time to unite branding and performance marketing?’. We recommend reading this one first. If you are a rough-and-tumble bad-ass dude/girl who boasts a complete disregard of all rules, go ahead & scroll on without reading it first. But don’t say we didn’t warn ya! — The Marketing Mix Decision Tree – Where to invest your marketing budget? When you create your channel mix, be aware of your channel bias. Do not seek to maintain a total marketing mix just because you have been taught so at school or in previous work experiences. To figure out what channels you should focus on, and in which order, we’ve designed a decision tree. Click on image for full size With this decision tree in hand, you can create a more…
