Our latest news, real-life cases, best practises, revealing insights, reader digest, and just-for-fun-articles inspire you ad infinitum.
Channable Use Case of the Year 2019 WINNER
Channable Use case of the Year Award 2019 Hurray! 🥳 When Channable approached us with the request to enter, we had several unique cases in mind as we rely heavily on their platform in many collaborations. We ended up picking our recent work with ERA (international real estate broker). ERA is a franchise with over 45 independent brokers & 100 offices all over Belgium. Every one of these brokers has a different budget, KPI framework, and ROAS goals. Together, they own over 27.000 real estate properties. How did we help ERA? We created an automated broker-side system in which every broker : 👉 only advertises in areas they have house listings in; 👉 only advertises on keywords for areas that brokers engage with and have active listings in; 👉 spends only as much as he is willing…15 min read
Customer Centricity – Should all customers receive the same amount of love? Part I
Every single human being on earth is different. Michael Phelps is an extreme example. The American swimmer is the most successful Olympian ever, thanks in large part to the mix of physical characteristics that make him unique. The wingspan of…10 min read
Omnichannel Dashboard – DataStudio Template
At BossData, we take pride in being 100% transparent with our clients. That is why we create dashboards that are always up-to-date and always available to you and your entire organization. To help your organization master ROPO, we would like…5 min read
What is an offline store visit worth in € ? – Calculator
We see a lot of retailers embracing an omnichannel mindset and measuring how many store visits are the direct result of online marketing campaigns. But sharing number of store visits is not a great indicator. It will only resonate with…5 min read
Aligning on- and offline marketing (ROPO) – Why should you give a damn?
Notice: This is a follow-up article on ‘Implementing an omnichannel mindset in 7 Steps’. We recommend reading this first. The article explains why it’s important to be truly omnichannel and how to implement it in your organization. This article covers…10 min read
Implementing an omnichannel mindset in 7 steps
Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…12 min read
Customer Centricity – Should all customers receive the same amount of love? Part II
Notice: This is a follow-up post on PART I in which we explain customer heterogeneity and its impact on customer centricity. Read by clicking this link. What do you win with customer-centric online marketing? If you know who…15 min read
ROPO Strategy Webinar
Research Online Purchase Offline (ROPO) is a process that describes consumers’ researching products online but ultimately purchasing the product offline in a physical store. In the past, campaigns were valued on the additional value they provide within their very…12 min watch
This Is the Number 1 Sign of High Intelligence, According to Jeff Bezos
This is what the Amazon founder looks for when he wants to know if someone is really smart. Amazon founder Jeff Bezos sits atop one of the most successful companies of our time, not to mention a personal fortune of…Bossdata reader digest of INC.com
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Google Brand Lift: implementing & evaluating
Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…20 min read
Branded advertising – should you do it?
You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…20 min read
CM.be case: Data Driven Online Branding
About CM With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. The Goal We were brought in to manage the…11 min read
EasyLife case: How effective is direct mail
About EasyLife Serving 5000+ customers, this professional housekeeping company has 12 offices in Belgium and employs 700+ staff members. Besides offering domestic cleaning, they also provide services such as ironing and grocery shopping. Their system is efficient and user friendly…16 min read
Thomas More case: How to attract new students on a fixed budget
About Thomas More Thomas More is the largest university college in Flanders, offering a wide variety of Dutch-language bachelor degree programs, with 13,300 students and 1,400 employees. The college follows the philosophy of the English humanist Thomas More. The word…16 min read
Direct Repair case: Growth while maintaining your ROI
About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…18 min read
Why a data culture matters
Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Here are seven principles that underpin a healthy data culture. Revolutions, it’s been remarked, never go backward. Nor do they advance at…Bossdata reader digest of McKinsey
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Kwantum case: RoPo Online & Offline Attribution
About Kwantum Kwantum is the largest homeware discount store in the Netherlands and Flanders, and the market leader in the product categories floor coverings, laminate, curtains, wallpaper and lighting. Apart from their extensive network of 100+ store locations, they are…15,5 min read
EasyLife case: How To Generate Cheaper Online Leads
About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…9 min read
Bol Services Partnership
Below you will find an update on three new companies we have partnered up with. BOL Yes, we partnered up with the leading web shop in the Netherlands and Belgium! We are extremely proud as we are one of 2…5 min