Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads.

What’s the experiment? Now through Nov. 27, Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and their variations: “black friday deals”, “black friday <product name> deals”, “black friday <company name> deals” and their variants.

The ads are powered by promotion extensions, which debuted around this time last year

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