Digital transformation

A smarter way to manage marketing in a digital era.

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Digital transformation at BossData

Online to offline attribution

We help fill the gap between online campaigns & offline sales. If you measure it, you can improve it.

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Gross to net profit campaigns

Act on actual profitability of your digital marketing campaigns in real time. Think profit, forget turnover.

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Go to market strategies

Scaling up your operations? Entering new markets or diversifying? We support your go-to-market success.

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Quantify branding campaigns

Measure the actual impact of your campaign on brand awareness, ad recall and brand interest.

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Our presentation about online to offline attribution

Online to offline attribution

Most organizations are very aware of the multiplicity of digital touch-points customers engage with before making an offline purchase, they do not act upon it. This implies that the value of online marketing campaigns is underestimated if you do not take offline revenue into account. This does not make sense.

Taking offline revenue of online campaigns into account allows your company to create a true picture of the cost effectiveness of your online marketing budget. In the next phase you’ll be able to manage your online campaigns based on keywords / campaigns / channels that generate the biggest offline revenue.


This sounds amazing doesn’t it? Trust us, it is.

Gross to net profit campaigns

We can make a revolutionary move in how your digital marketing campaigns are managed. However, let me ask you two questions first.


Do you know how your campaigns are managed now? CPO, ROI, .. ?
How do you decide whether an online campaign needs to be boosted or needs to be shut down?


You probably know the answers to these two questions. But, whatever method you choose to use, chances are that you’re managing your campaigns based on false assumptions. That’s a bold claim -we know- but let us explain.

It’s a well-known fact that there is a major difference between revenue and profit margins. Yet, everyone evaluates and manages their campaigns based on revenue. Of Course, you can conclude whether or not you’ve been profitable at the end of each month. However, this includes the help of your accountant – who’s always busy – and only provides you with bottomline insights.


Checking actual profitability in real time and acting on it in your advertising platforms sounds like a tough nut to crack doesn’t it? Not if it is up to us.

Our presentation about gross to net profit driven campaigns

"First class agency so far, point final!"

Carl Vanormelingen, Digital B2B marketeer & NCA Campaign Manager Sage Belux

"Passion, power, a deal is a deal, nice to work with."

Veronique Albers, Teamleider Online Marketing Kwantum

"I will get a free lunch :). General happiness with the quality & follow up!"

Dennis Peeters, Manager at The House of Marketing

"Always there. Thinking along in terms of goals, logic, motivations, and budget"

Jorn Vanysacker, CMO at INTUO

"BossData is a very nice company to work with. Very accessible, friendly, attentive and intelligent. And yet open to discussion."

Layla Cuypers, Brand Manager Thomas More

"I would definitely recommend Bossdata. They have more than enough knowledge of online, specifically in analysing data. They keep you sharp and come up with good ideas about improvements. Very pragmatic and committed to the client goals. They keep a close eye on new developments within our market. Are clear and concrete in communication. And certainly most important, the people themselves are very pleasant and involved in cooperation and contact."

Carien Gorter, E-commerce Manager Kwantum

"Flexible and reliable data partner. Very loyal and able to work with digital agencies in a real partnership mode."

José Fernandez, - Managing Director DigitasLBi

"We have seen that the approach of Bossdata both on a campaign level but foremost on a business intelligence level is contributing to our success. They keep pushing us forward."

Owners, Direct Repair - Online Spares Specialist

"With BossData you know that results, transparency and communication will always prevail. Translating CM's vision into an ongoing strategy and operation is not something they sell, it's something they actually do."

Steven Hermans, Directeur Marketing & Communicatie at LCM (Christelijke Mutualiteit)

"Bossdata has thorough knowledge of strategy & technical aspects within digital marketing. Great team, highly committed."

Martijn Bovee, Marketing Manager Autotrack - Member of De Persgroep

"The first meeting with Bossdata was enlightening. I’ve spoking with many other ‘online-marketing-agencies’. The guys at Bossdata started with a police-like interrogation : who are you, what do you want, how are you going to get it,… . Honestly, it freaked me out, what did this guys want from me? Then it struck to me: understanding who we are, what our goals were was their blueprint. They analyse every possible solution to achieve my goal. Until today they still bother me weekly with new ideas and results. I’m getting a little bit tired of them, but I’ll survive!"

Louis Balleger, Owner & CEO of Easylife

Go to market strategies

Your digital presence these days can be global. Borders aren’t relevant. This fact creates huge opportunities. Many companies want to tap into this new reality. Transportation, in the past, was a limitation. Cross border trade was difficult.


Scaling up your operations, entering new markets or diversifying sounds nice but many companies find it very challenging. With our extensive knowledge we help companies to set up shop in markets.

Besides the marketing challenges we look at many other aspects of your business. Pricing, competition, product, transportation, customer service, legal are all aspects that you need to keep in mind.

Quantify branding campaigns

Brand image is a qualitative metric which is generally measured by (often expensive) market research companies. We came up with complementary, cheaper & more reliable methods to research the impact of your online branding campaign.


By defining brand new ways to transform qualitative KPI’s into quantitative data, we accumulate advanced insights that allow us to manage your online branding campaigns in real-time. Cutting losses and enforcing winners on-the-go & having results in real-time (as opposed to months with market research) of branding campaigns. This is unprecedented.

Furthermore, we have extensive experience with ‘Brand Lift’. This online research method – constructed by Google – allows you to measure the impact of your online branding campaigns on metrics that were previously impossible to measure online.

What our clients say

Transparency is important at BossData. We love to share insights about what our clients think about us.

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