BossData digital marketing services
Digital Marketing Channels
There is always an optimal set of online marketing channels to achieve your business goals. For some Facebook can be a real conversion driver while for others it is the exact opposite. For many parties Google is both your best friend (SEO) and your biggest cost (SEA).
Based on extensive knowledge within both high volume & high competition advertising markets, we can accurately define the ideal set of channels for your business. Ranging from SEA & SEO to affiliate marketing, display advertising, marketplaces and social media.
We have experts that can help you with any of these channels. Our highly devoted team is specializing in all kind of different marketing fields therefore it enables us to create the best mix for every client. We do have 4 cornerstones that everybody has to keep in mind:
Hyper segmentation. A/B Testing. Scaling. Diversification. We use all of this to maximize your ROI.
Hyper segmentation results in hyper relevancy. Hyper relevancy results in a hyper increase of conversion rates. In other words: the better we segment – audiences, campaigns, ads, keywords, websites, channels – the better your result.
With that in mind segmenting is a continuous process at BossData. Particularly in high volume markets, segmentation is like digging up pure gold.
Test. Fail fast. Win big.
We test ad infinitum. We improve ad infinitum. Testing allows us to continuously revise and improve your website, campaigns, ad texts and visuals. The great advantage of testing? There is always a winner and a loser. Holding onto the winner and setting aside the loser will make you win big time.
Testing is like a flywheel for campaigns. If we are able to increase the conversion rate of your website – as a result of testing – with 10%, our campaigns become more profitable. This in its turn will result in us being able to advertise more aggressively. Say hi to even more leads and revenue.
A client once told us: “you are responsible to bring us to 90% as fast as possible”. True story. When clients hire us they expect big results very fast. And they are right.
We always look at ways to scale within the channels we use. We analyse data and look for patterns we can act on. This way we build, learn, fail and succeed fast. We never lose control though. Expect the unexpected when it comes to profit. Expect the expected when it comes to costs.
We do not have preferred channels, tools, partners. We are independent in our choosing. We only work with channels, tools, partners who best serve the goals we have set together.
We do not claim to be the best at everything. Instead, we call on experts within certain fields of expertise if this in necessary. When we are not in the lead we monitor and challenge others.
Campaign management is necessary to control spend and targets we have set together with our clients. We are constantly pushing the boundaries to maximise the return in campaigns. As true performance marketers we are very critical when looking at how campaigns are setup. We continuously challenge ourselves to innovate.
Our proactive approach results in the least “learning money” clients take into account. We are in constant contact with clients to verify our findings. We want to test & learn quick so we can take decisive actions.
We believe in an open relationship with our clients. Therefore we will never do anything behind closed doors. We speak to clients on a weekly (even daily) basis. Just like we want to be informed about how the company is doing we want to inform them about how/ what we are doing. We want to be fully accountable for our actions.
We want to generate true value for your company. Every KPI represents a value. Some are clear and simple to determine, others are more difficult and challenging. Since we live in a multi channel world we will always strive to get a holistic view on the value that is generated via both digital and offline.
Strategy & Knowledge
You might not realise it but the most value is often added in the beginning of our collaboration. The why, how & what are the most important steps we take. Already at this stage the strategy we set out has to be future proof. We will discuss in detail what your ambitions are. We will be critical and will challenge you. This might scare you of but it’s so important to fully understand what you stand for.
Operations is often mistaken as the most important aspect of digital marketing. That’s not how we see it. A well-thought-out strategy leads to operational excellence. Everyone can set up a Google AdWords campaign. It’s the strategy behind it that makes the difference between great success and failure.
What our clients say
Transparency is important at BossData. We love to share insights about what our clients think about us.
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