How we helped one of Belgium’s biggest e-commerce companies achieve ambitious growth targets in an increasingly competitive & “automation dependant” landscape.
UNHCR Case Study
The UN Refugee Agency, or UNHCR, is a global organization dedicated to saving lives, protecting rights, and building a better future for refugees, forcibly displaced communities, and stateless people.
Balancing Acquisition & Retention
Finding new donors is 1 thing. Finding donors that continue to support the cause is another thing. UNHCR Belgium asked BossData to develop and manage digital acquisition programs to recruit and retain quality donor through various innovative channels or drivers, with a specific focus on donor acquisition as well as quality leads, in order to:
- Increase donations, both one-off and regular;
- Improve donor loyalty and long-time value
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Our Solution
It all started with an opportunity report in which we identified current bottlenecks & opportunities to their current digital marketing stack. Next up, we entered the groundwork phase focusing on reporting & a new goal framework. Now, it was time to scale & diversify their current marketing mix. We ended up organizing workshops & traineeships for their internal marketing peeps in order for them to become better data-informed marketers.
Phase
Challenge
Existing
New
Opportunity Report
Week 0 – 2
What are threats & opportunities of current marketing strategy & operations?
- Paid Marketing channels Audit
- Website performance Scan
- Gap Analysis
- Buyer Journey Review
- Technical Audit
- What future strategies could be beneficial for your company?
- A tailor-made plan which consists of quick wins & long term strategies.
The Groundwork
Week 2 – 4
How do we determine marketing success/failure on a company-wide level?
- Revise current measurement plan
- Revise current ‘Goals & KPI’ framework
- Adapt a new marketing mindset
- Set up new reporting & dashboards (Google DataStudio / BigQuery)
Scale & Diversify
Ongoing
How can we leverage opportunities that we identified in the opportunity scan?
- Vertical: focus on existing channels that display a large growth margin
- Downgrade efforts on underperforming, campaigns, channels, ..
- Horizontal : diversify current marketing mix
- Progressive marketing experiments
- Pivot into new strategies if needed
Talent Development
Variable
How can we lower the dependency of external consultants?
- Basic to advanced workshops for existing employees ( e.g. internal promotions )
- New operational marketing hire? We’ll show him the ropes as quickly as possible!
- Traineeships new hires.
The Impact
Our collaboration is still in full swing.
We’ll provide an update soon.
Want to grow like UNHCR?
Are you facing a similar challenge? Or are you curious about how we can help your company? Just like UNHCR, you can start with an ‘Opportunity Report’.
You’ll receive an overview of quick fixes with a guaranteed short term ROI but also a long term plan to achieve strategic successes.
Your Report will include feedback on:
Search & Social Advertising
Short- & long-tail keywords, campaign structure, overall account hygiene, budget optimizations, untapped potential, visuals, copywriting, value proposition, audiences, etc.
Website Review
Wondering whether or not your website is leaking conversions? We’ll have a look at your value proposition, call to actions, forms, page speed, UX /UI, copywriting, lead magnets, …
Tracking Audit
Overall Google Analytics & Google Tag Manager settings. In GA: audience reports, custom reports, filter inclusion, goal & e-commerce tracking & custom reports.
Competitive Analysis
Where do you rank among your competitors? Are you still as innovative as you were 2 years ago? We’ll make a competitive analysis and dive into comparative metrics, keywords, etc.
Buyer Journey Analysis
Other channels : marketplaces (Amazon / Bol) , affiliate marketing comparison websites (vergelijk.be, ..) , .. (all client specific accounts)
Gap Analysis
An analysis of your current digital marketing efforts and channels to gain a more detailed understanding of the gaps between what is there right now and what you are striving for.
Start improving today
In 3 easy steps.
✅ Step 1: Getting to know each other. Within 30 minutes after filling in the form, one of our experts will mail be in touch to schedule a short in-take call (30 min). During this call, we discuss the specifics and you can give us access to all necessary accounts.
✅ Step 2: Privacy first. We send over a ‘Non-Disclosure Agreement’ in which we guarantee that all data will be handled confidentially and that all access to accounts will be revoked after the scan.
✅ Step 3: The results. 8 to 10 days after the first call, we will ask you to set up a call to walk through the results of the opportunity scan. Afterward, it is entirely up to you and your team to determine if you want to move on & have a look at a potential future partnership.
Request Opportunity Report
We’ll get back to you within 30 minutes. BossData guarantee.