Sleepworld is the largest sleep retailer in Belgium and is the owner of 3 store formulas: Sleepworld, Sleepy, and EasySleep. They are a market leader in Belgium in mattresses, box springs, beds, sleepwear, and more. In short, they offer a surprisingly complete range of products for your bedroom at a guaranteed fair price.
We live in an omnichannel world where products are sold on multiple platforms, marketing touchpoints are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world.
Sleepworld understood that the line between on- and offline is increasingly thinner. Understanding omnichannel and its challenges resulted in 3 important questions that needed an answer for them.
We started by assessing Sleepworld’s current efforts (opportunity report) which we then scaled & diversified. We entered an ongoing collaboration after week 4 and organized webshops to get the internal team up to speed. Easy does it.
Week 0 – 2
What are threats & opportunities of current marketing strategy & operations?
Week 2 – 4
How do we determine marketing success/failure on a company-wide level?
How can we leverage opportunities that we identified in the opportunity scan?
How can we lower the dependency of external consultants?
Are you facing a similar challenge? Or are you curious about how we can help your company? Just like Sleepworld, you can start with an ‘Opportunity Report‘.