ERA Case Study

Onboarding ERA meant onboarding 40+ brokers at once. Every one of these brokers has a different inventory, geo, budget, ad preferences & ROAS goals.

ERA

ERA International is a real-estate market organization that was founded back in 1972. Currently, its network spans 2.300 independent offices in 48 countries which are managed on a country level. The Belgian organization currently consists of more than 100+ offices which are independently owned by 40+ franchise takers.

A Culture of Automation

Onboarding ERA meant onboarding 40 different brokers all at once. Every one of these brokers has a different budget, KPI framework, and ROAS goals. Together, they own over 27.000 real estate properties.

The challenge was to create automated inventory based campaigns for each and every one of these brokers.

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Cross Channel Manager Kwantum

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Brand Manager Thomas More

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Martijn Bovée

Marketing Manager Autotrack - Member of De Persgroep

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  • Digital strategy
  • Performance marketing
  • Ad technology
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“Always there. Thinking along in terms of goals, logic, motivations, and budget. Nice team to work with, who keep the intended result in mind. There is always room for improvement, but we’ll get there together. “

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Jorn Vanysacker

CMO at INTUO

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  • Social advertising
  • Account based marketing
  • Digital strategy
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How did we help ERA?

We ended up creating a system in which every independent broker:

 

  • Only advertises in areas they have house listings in;

 

  • Only advertises on keywords for areas that brokers engage with and have active listings in;

 

  • Spends only as much as he is willing to spend on ads;

 

  • Re-engages visitors with dynamic ads that actively up- and cross-sell.

 324 % uplift in conversion rate

Automation is all fun and games, but we could not be proud of our work if we did not realize improved results for ERA.

 

  • Higher ad relevancy created a 324 % uplift in conversion rate from Google Ads

 

  • 2434% more new users as a direct result from a combined effort in advertising

 

  • 7.900 Goal completions from Google Ads in Q1 and Q2

ERA Use Case Video

Want to watch under the hood of this use case? We documented our work and made a short video about it. Check it out.

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Are you facing a similar challenge? Or are you curious about how we can help your company? Just like ERA, you can start with an ‘Opportunity Report‘.

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You’ll receive an overview of quick fixes with a guaranteed short term ROI but also a long term plan to achieve strategic successes.

Your Report will include feedback on:

Search & Social Advertising

Short- & long-tail keywords, campaign structure, overall account hygiene, budget optimizations, untapped potential, visuals, copywriting, value proposition, audiences, etc.

Website Review

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Tracking Audit

Overall Google Analytics & Google Tag Manager settings. In GA: audience reports, custom reports, filter inclusion, goal & e-commerce tracking & custom reports.

Competitive Analysis

Where do you rank among your competitors? Are you still as innovative as you were 2 years ago? We’ll make a competitive analysis and dive into comparative metrics, keywords, etc.

Buyer Journey Analysis

Other channels : marketplaces (Amazon / Bol) , affiliate marketing comparison websites (vergelijk.be, ..) , .. (all client specific accounts)

Gap Analysis

An analysis of your current digital marketing efforts and channels to gain a more detailed understanding of the gaps between what is there right now and what you are striving for.

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