ERA International is a real-estate market organization that was founded back in 1972. Currently, its network spans 2.300 independent offices in 48 countries which are managed on a country level. The Belgian organization currently consists of more than 100+ offices which are independently owned by 40+ franchise takers.
Onboarding ERA meant onboarding 40 different brokers all at once. Every one of these brokers has a different budget, KPI framework, and ROAS goals. Together, they own over 27.000 real estate properties.
The challenge was to create automated inventory based campaigns for each and every one of these brokers.
97% of our clients are happy with our services and gave us a 8+ score. Read why here.
“With BossData you know that results, transparency and communication will always prevail. Translating CM’s vision into an ongoing strategy and operation is not something they sell, it’s something they actually do.”
“The first meeting with Bossdata was enlightening. It was like a police-like interrogation : who are you, what do you want, how are you going to get it. Then it struck me: their goal is to grasp the bottomline of my business.”
“I would definitely recommend BossData. They have more than enough knowledge of online, specifically in analyzing data. They also keep a close eye on new developments within our market. Passion, power, a deal is a deal, nice to work with.”
“Simple. It immediately resulted in more sales! We now finally know what our online efforts actually deliver in our physical stores.”
“BossData is a very nice company to work with. Very accessible, friendly and intelligent. And yet open to discussion. Warmly recommended for optimizing your digital presence on the web!”
“Bossdata has thorough knowledge of strategy & technical aspects within digital marketing. Great team, highly committed. I would definitely recommend them to anyone that wants to take their business to the next level. “
“Always there. Thinking along in terms of goals, logic, motivations, and budget. Nice team to work with, who keep the intended result in mind. There is always room for improvement, but we’ll get there together. “
We ended up creating a system in which every independent broker:
Automation is all fun and games, but we could not be proud of our work if we did not realize improved results for ERA.
Want to watch under the hood of this use case? We documented our work and made a short video about it. Check it out.
Are you facing a similar challenge? Or are you curious about how we can help your company? Just like ERA, you can start with an ‘Opportunity Report‘.
No strings attached.
You’ll receive an overview of quick fixes with a guaranteed short term ROI but also a long term plan to achieve strategic successes.
Short- & long-tail keywords, campaign structure, overall account hygiene, budget optimizations, untapped potential, visuals, copywriting, value proposition, audiences, etc.
Wondering whether or not your website is leaking conversions? We’ll have a look at your value proposition, call to actions, forms, page speed, UX /UI, copywriting, lead magnets, …
Overall Google Analytics & Google Tag Manager settings. In GA: audience reports, custom reports, filter inclusion, goal & e-commerce tracking & custom reports.
Where do you rank among your competitors? Are you still as innovative as you were 2 years ago? We’ll make a competitive analysis and dive into comparative metrics, keywords, etc.
Other channels : marketplaces (Amazon / Bol) , affiliate marketing comparison websites (vergelijk.be, ..) , .. (all client specific accounts)
An analysis of your current digital marketing efforts and channels to gain a more detailed understanding of the gaps between what is there right now and what you are striving for.