Onboarding ERA meant onboarding 40+ brokers at once. Every one of these brokers has a different inventory, geo, budget, ad preferences & ROAS goals.
ERA
ERA International is a real-estate market organization that was founded back in 1972. Currently, its network spans 2.300 independent offices in 48 countries which are managed on a country level. The Belgian organization currently consists of more than 100+ offices which are independently owned by 40+ franchise takers.
A Culture of Automation
Onboarding ERA meant onboarding 40 different brokers all at once. Every one of these brokers has a different budget, KPI framework, and ROAS goals. Together, they own over 27.000 real estate properties.
The challenge was to create automated inventory based campaigns for each and every one of these brokers.
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How did we help ERA?
We ended up creating a system in which every independent broker:
- Only advertises in areas they have house listings in;
- Only advertises on keywords for areas that brokers engage with and have active listings in;
- Spends only as much as he is willing to spend on ads;
- Re-engages visitors with dynamic ads that actively up- and cross-sell.
324 % uplift in conversion rate
Automation is all fun and games, but we could not be proud of our work if we did not realize improved results for ERA.
- Higher ad relevancy created a 324 % uplift in conversion rate from Google Ads
- 2434% more new users as a direct result from a combined effort in advertising
- 7.900 Goal completions from Google Ads in Q1 and Q2
ERA Use Case Video
Want to watch under the hood of this use case? We documented our work and made a short video about it. Check it out.
Want to grow like ERA?
Are you facing a similar challenge? Or are you curious about how we can help your company? Just like ERA, you can start with an ‘Opportunity Report‘.
No strings attached.
You’ll receive an overview of quick fixes with a guaranteed short term ROI but also a long term plan to achieve strategic successes.
Your Report will include feedback on:
Search & Social Advertising
Short- & long-tail keywords, campaign structure, overall account hygiene, budget optimizations, untapped potential, visuals, copywriting, value proposition, audiences, etc.
Website Review
Wondering whether or not your website is leaking conversions? We’ll have a look at your value proposition, call to actions, forms, page speed, UX /UI, copywriting, lead magnets, …
Tracking Audit
Overall Google Analytics & Google Tag Manager settings. In GA: audience reports, custom reports, filter inclusion, goal & e-commerce tracking & custom reports.
Competitive Analysis
Where do you rank among your competitors? Are you still as innovative as you were 2 years ago? We’ll make a competitive analysis and dive into comparative metrics, keywords, etc.
Buyer Journey Analysis
Other channels : marketplaces (Amazon / Bol) , affiliate marketing comparison websites (vergelijk.be, ..) , .. (all client specific accounts)
Gap Analysis
An analysis of your current digital marketing efforts and channels to gain a more detailed understanding of the gaps between what is there right now and what you are striving for.
Start improving today
In 3 easy steps.
1
Getting to know each other.
Within 30 minutes after filling in the form, one of our experts will mail be in touch to schedule a short in-take call (30 min). During this call, we discuss the specifics and you can give us access to all necessary accounts.
2
Privacy first.
We send over a ‘Non-Disclosure Agreement’ in which we guarantee that all data will be handled confidentially and that all access to accounts will be revoked after the scan.
3
The results.
12 to 14 days after the first call, we will ask you to set up a call to walk through the results of the opportunity report. Afterward, it is entirely up to you and your team to determine if you want to move on & have a look at a potential future partnership.
Get in Touch 👋
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