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Bol Services Partnership

2018 was a big year for BossData. Besides moving to a new office, hiring 6 new people and having 15 new clients, we started partnerships with some of the biggest players in their respectable fields. Let’s have a quick look at our new partners. BOL Yes, we partnered up with the leading web shop in the Netherlands and Belgium. We are extremely proud as we are one of 2 Belgian companies (total of 9 companies) to be introduced as a Bol specialist on their all new partner platform. BossData is chosen because we have extensive knowledge on crucial skills to advertise on Bol, some of which are: buy box optimization, feed management, price & margin optimization. If you are interested, we are willing to perform free audits on your current Bol strategy. As Bol partners we have direct communication lines…

5 min

  • Advertising
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  • bol
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  • dynamic pricing
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  • Google shopping
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  • marketplace

Why a data culture matters

Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Here are seven principles that underpin a healthy data culture. Revolutions, it’s been remarked, never go backward. Nor do they advance at…

Bossdata reader digest of McKinsey

25 min read

  • Analytics
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  • Culture
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  • Data
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  • people

UX playbook for retail by Google

Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of research and articles. The information in this free book is…

Bossdata reader digest of Google

7 min read

  • CRO
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  • Ecommerce
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  • Google
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  • testing

Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday. To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this…

Bossdata reader digest of Search Engine Land

9 min read

  • Google
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  • Google ads
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  • SEA
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  • testing

This Is the Number 1 Sign of High Intelligence, According to Jeff Bezos

This is what the Amazon founder looks for when he wants to know if someone is really smart. Amazon founder Jeff Bezos sits atop one of the most successful companies of our time, not to mention a personal fortune of…

Bossdata reader digest of INC.com

15 min read

  • Culture
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  • people

Google Brand Lift: implementing & evaluating

Intro How can success be measured for an online brand campaign? With YouTube as one of the main online channels, we used Google’s Brand Lift to measure the impact on the brand of CM – Belgium’s largest public health insurance…

14 min read

  • Branding impact
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  • Google
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  • Google ads
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  • ROI

Branded advertising – should you do it?

You probably often wonder whether it’s necessary to advertise on your own company/brand name. And it makes perfect sense. When searching for a company/brand name in Google, you almost always will top the search results, right? So why would you…

16 min read

  • Branding impact
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  • Google ads
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  • ROI
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  • SEA

CM.be case: Data Driven Online Branding

About CM With its 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable. The Goal We were brought in to manage the…

8 min read

  • Branding impact
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  • Case
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  • Google ads
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  • testing

EasyLife case: How effective is direct mail

About EasyLife Serving 5000+ customers, this professional housekeeping company has 12 offices in Belgium and employs 700+ staff members. Besides offering domestic cleaning, they also provide services such as ironing and grocery shopping. Their system is efficient and user friendly…

16 min read

  • Case
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  • Culture
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  • Flyer
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  • Online vs offline
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  • Ropo
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Thomas More case: How to attract new students on a fixed budget

About Thomas More Thomas More is the largest university college in Flanders, offering a wide variety of Dutch-language bachelor degree programmes, with 13,300 students and 1,400 employees. The college follows the philosophy of the English humanist Thomas More. The word…

16 min read

  • Case
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  • SEA
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  • Thomas More

ROI in Google Shopping

Product Listing Ads have been present for quite some time now. However, there is still plenty of room to optimize this form of advertising. Generating a higher ROI by setting Product Listing Ads up properly is crucial if you want…

13 min read

  • Google
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  • Google ads
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  • Google shopping

Direct Repair case: Growth while maintaining your ROI

About Direct Repair Direct Repair is an online-only business selling parts for domestic appliances used in home and garden. They operate in France and in Belgium, where they’re the leading player in this market. Direct Repair has some 14,000 items…

18 min read

  • Google
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  • Google ads
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  • Google shopping
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  • SEA

EasyLife case: How To Generate Cheaper Online Leads

About EasyLife EasyLife is a professional house cleaning company which now serves more than 5,000 families throughout Belgium. Starting with one small office in the city of Antwerp, EasyLife has rapidly expanded from its beginnings in 2009 and now operates…

9 min read

  • Case
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  • CRO
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  • Google
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  • ROI
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Why Omnichannel starts with the right mindset

Businesses these days operate in a, as it’s dubbed, omnichannel world. Products are sold on multiple platforms, marketing touch points are planted on every (street)corner and consumers’ attention is being caught whenever they’re entering the online or offline world. Businesses…

10 min read

  • Online vs offline
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  • Ropo

Kwantum case: RoPo Online & Offline Attribution

About Kwantum Kwantum is the largest homeware discount store in the Netherlands and Flanders, and the market leader in the product categories floor coverings, laminate, curtains, wallpaper and lighting. Apart from their extensive network of 100+ store locations, they are…

15,5 min read

  • Case
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  • Online vs offline
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  • ROI
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