B2B companies deserve a unique marketing approach. There isn’t a one size fits all solution available to them. In B2B, there are loads of different stakeholders you need to convince, sales cycles often take a long time, and the average revenue per deal is many times higher than in B2C. A strong focus on quality content & distribution towards the right people in the right companies is the key to success here.
Online marketing is our toolbox. We won’t use a hammer if you want us to paint your walls. We search for the ultimate set of tools, and how we can use them to your benefit and impact your bottom line results.
Get in front of new customers when they’re searching for businesses like yours on search engines from Google & Bing. Only pay for results, like clicks to your website or calls to your business.
We set up measurement & reporting in Google Analytics and a custom report in Google Data Studio to make sure we are tracking the evolution of all KPIs correctly.
The strength of social media is in segmentation, scaling, diversification, and testing options that are huge. The larger the audience, the greater the ability to target at a micro-level.
Through workshops & desk research, we set up a content strategy that covers all USPs & audiences. Qualitative content is guaranteed by working closely together with in-house experts.
After identifying your specific customer journey, we create automation flows that tap into your specific business reality. We automate customer contact points that focus on acquisition & retention.
Should you invest more in Google Ads or Facebook? It all depends on the lead-to-sale ratio per channel. Connect your CRM data with your online marketing channel data and find out.
The proof of the pudding is in the eating. Don’t take our word for it, but have a taste of our work instead.
We start by assessing current efforts which we then try to scale & diversify. In the end, we want to make ourselves redundant as quickly as possible.
Week 0 – 2
What are threats & opportunities of current marketing strategy & operations?
Week 2 – 4
How do we determine marketing success/failure on a company-wide level?
How can we leverage opportunities that we identified in the opportunity scan?
How can we lower the dependency of external consultants?
Selling on- and offline increases your likelihood of being exactly where your customer is. We leverage your unfair advantage.