Digital transformation at BossData
Online to offline attribution
Most organizations are very aware of the multiplicity of digital touch-points customers engage with before making an offline purchase, they do not act upon it. This implies that the value of online marketing campaigns is underestimated if you do not take offline revenue into account. This does not make sense.
Taking offline revenue of online campaigns into account allows your company to create a true picture of the cost effectiveness of your online marketing budget. In the next phase you’ll be able to manage your online campaigns based on keywords / campaigns / channels that generate the biggest offline revenue.
This sounds amazing doesn’t it? Trust us, it is.
Go to market strategies
Your digital presence these days can be global. Borders aren’t relevant. This fact creates huge opportunities. Many companies want to tap into this new reality. Transportation, in the past, was a limitation. Cross border trade was difficult.
Scaling up your operations, entering new markets or diversifying sounds nice but many companies find it very challenging. With our extensive knowledge we help companies to set up shop in markets.
Besides the marketing challenges we look at many other aspects of your business. Pricing, competition, product, transportation, customer service, legal are all aspects that you need to keep in mind.
What our clients say
Transparency is important at BossData. We love to share insights about what our clients think about us.
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