Case: Data Based Online Branding
With 4,5 million members, CM (Christelijke Mutualiteit) is the largest health insurer in Belgium. Core values are solidarity, respect for each person and care for those most vulnerable.
Defining an accurate set of KPIs to measure brand image is truly challenging. Going by its definition, brand image is a qualitative metric, which is generally measured by expensive market research. We were not going to do that. Want to learn how we managed to create performance based branding campaigns?
Case: Growth while maintaining your ROI
Thomas More is the largest university college in Flanders, offering a wide variety of Dutch-language bachelor degree programmes, with 13,300 students and 1,400 employees.
The goal was simple. Thomas More wanted more new students. The focus was on all 46 degrees offered, with a primary focus on those courses that were hard to fill. Furthermore they wanted to know if performance advertising had an impact on the amount of students applying for Thomas More.
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